Facebook is entering the physical retail industry. The company launched9 flash storesTo showcase products from 100 small businesses and online brands. Facebook organized merchants to join Macy's The Market @ Macy, launched earlier this yea
Although Facebook does not make money directly from these stores, the company can use it to persuade small businesses and similar businesses to spend more money on Facebook advertising. In addition to testing advanced Instagram analysis services and instant Promote ads with snapshot capabilities recently, Facebook also hopes to build deeper relationships with small businesses, allowing long tail hosts to continue using Facebook's services as Facebook shifts its focus from message streams to snapshots and private letters.
Facebook North American Marketing Director Michelle
The nine flash stores will open today until February 2 in The Market @ Macy in New York, Pittsburgh, Atlanta, Fort Lauderdale, San Antonio, Las Vegas, Los Angeles, San Francisco and Seattle.Facebook PortalVideo chat device.
Facebook will also launch a major advertising campaign at Grand Central Station in New York in the next three weeks to promote these flash stores. The campaign will include 115 locations and 36 designs of 600 advertisements. Facebook will also advertise these stores in Facebook and Instagram applications and provide digital advertising designs from its Creative Shop to businesses.
Facebook's revenue growth is slowing, from 59% in the third quarter of 2016 to 49% in the third quarter of 2017 and 33% in the third quarter of 2018. This has led to a decline in the share price of the company, which also shows that the very stable businesses in history are fluctuating. Using the experience of flash shop to please small businesses can maintain the loyalty of small businesses. As Facebook's advertising format becomes more interactive, it's difficult for small businesses with small budgets to accept these ads.