Based on this data, Flurry Analytics believesiPhoneThe first week of XS and iPhone XS Max sales exceeded the first week of the iPhone X, iPhone 8 Plus and iPhone 8 last year.
According to the report, the sales revenue of the iPhone XS and iPhone XS Max in the first week increased by 7% compared with the sales revenue of the iPhone X, iPhone 8 Plus and iPhone 8 in the first week. When the iPhone XR goes on sale this month, the overall sales figures are expected to continue to grow.
Flurry Analytics analysts said in the report: "Through this comparison, we estimate that Apple's new product sales this year achieved a 7% increase in the first week compared to the same period last year." In the first week of sales, iPhone XS And iPhone XS Max accounted for 0.42% and 0.68% respectively, with a total market share of 1.1%. In comparison, the market share of the iPhone 8 and 8 Plus in the first week last year was only 0.76%.
Although the iPhone XS and iPhone XS Max are priced higher, they still hold the market firmly. Flurry Analytics analysts pointed out that this trend is expected to run throughout the holiday season. In terms of grabbing market share, the iPhone 7 took the first place with a 15.4% score, followed by 12.73% of the iPhone 7 Plus and 12.40% of the iPhone 6S.
And this momentum may continue, TF industry analyst Ming-Chi Kuo speculated that all three mobile phones in the 2018 holiday season will see a small increase compared to the same period last year, reaching 75 million to 80 million. In addition, iPhone XR shipments are expected to account for 55% to 60% of this year's new iPhone shipments, while iPhone XS Max will account for about 30%.