Facebook has been trying to get users to accept.This concept. Since 2011, it has been trying to enter the field of electric business, but has failed repeatedly.
But now the opportunity has come, and the breakthrough is in its acquisition.InstagramUp.
According to us technology media The Verge,Instagram is developing a model called. Two people familiar with the matter said that the APP will allow users to buy goods from businesses they care about.
Instagram label shopping
Reported that the current App is still in the development stage, the official release time has not yet been determined. But Instagram believes the plan is good for its own development and will take it into the e-commerce sector, according to people familiar with the matter. At present, Instagram has not yet commented on this.
Instagram, which was born to be good for shopping, has made it possible for Facebook to achieve its ambitions in recent years without disguising its willingness to move closer to e-commerce.
Ins's electricity supplier gene
According to Sheryl Sandberg, Facebook's chief operating officer, more than 25 million companies have opened accounts on Instagram and 2 million have become platform advertisers promoting their accounts through Ins.
Not only are businesses displaying goods on Ins, but users also like to browse products on Ins. It is reported that 80% of Instagram users at least pay attention to a merchant.
Ins has long been aware of the potential of users to shop within the platform, but previously it was realized by advertising.
As early as November 2016, Instagram began testing the shopping function, which has been widely used by merchants since last year, by adding tags to photos posted by merchants, or links to shopping, where users can click and jump off the platform.
After that, it further tested shopping functions and in-app purchases in short video snapshots to better integrate advertising into the Instagram platform, which allows businesses to use short videos to give users an immersive shopping experience.
Overstock, a well-known online shopping site in the United States, once posted a video ad on Instagram with a link to a
So it makes sense to launch independent shopping apps that provide independent platforms for merchants'marketing activities and increase their revenue-generating opportunities.
Instagram may then offer more tools to help businesses expand their businesses, which businesses pay to use, according to people familiar with the matter.
This function is actually Ins in
At present, some companies are offering such tools to advertisers of Instagram. Four Sixty, for example, provides businesses with store photo galleries, content reviews, publishing schedules, and other paid services that make content published on the Instagram platform elegant and compelling enough.
Shopify tools for businesses
Shopify, a Canadian e-commerce software developer, also offers a variety of tools for building stores on the Instagram platform, and it was successfully listed in the U.S. in May 2015.
Ins subverting Facebook?
With young Americans abandoning Facebook and heading for Instagram, Instagram has not only made up for the parent company's shortcomings in e-commerce, but is even growing stronger and subversive of Facebook.
Online shopping is not the first attempt to develop independent applications. At the end of last year, Instagram had been testing an instant messaging application called Direct.
Direct, an independent App, Instagram product manager for private instant messaging, says (Hemal Shah):
Direct was born out of Instagram's built-in private chat capabilities,
Instagram launched another subversive feature in JuneIntroducing long videosDirect confrontation with YouTube. This is another killer for Facebook to challenge Google's hegemony.
The software, called IGTV, sends long vertical videos to Instagram for up to 10 minutes and an hour for big customers. In the IGTV application, it also automatically plays video uploaded from Instagram accounts of interest to users, as well as other personalized recommendations.
Kevin Instagram CEO
Author: Zhi Xiang net; Wen / Zhao Jie