In the early morning of September 13th, Beijing time, Apple released three new mobile phones, the iPhone Xs, the iPhone Xs MAX and the iPhone XR, which were simultaneously launched in Tmall. At 3 pm on September 14th, iPhone Xs/Xs Max will be pre-sold in the Tmall Apple Store official flagship store and Apple's official website for 7 days. The spot will be on sale on September 21.
In terms of price, the iPhone Xs/Xs Max uses 5.8-inch/6.5-inch OLED screens, which are priced at 8699 yuan and 9599 yuan. The new iPhone is equipped with A12 bionic processor for better performance. At the same time, the Bank of China version supports dual card dual standby function, but many netizens still see the iPhone after pricing, "not calmly touched the kidney!"
However, Tmall launched the "Bao Yu Fu" this year, and announced that it will officially launch the "preservation repurchase" service on September 14. Consumers buy a new iPhone with a "value-for-money repurchase" logo at Tmall. After one year of use, if the appearance is intact and there is no damage and maintenance record, Tmall designated recyclers will repurchase at a discount of 60% off. In other words, consumers can use the new iPhone for one year at a price of 40% off.
In addition, Tmall also brought 12 interest-free coupons and old-for-new price-added red packets to the fruit powder. From September 14th to 16th, consumers can get 12 free tickets if they complete the evaluation of the old mobile phone. For coupons, the old machine can be reclaimed for additional bonuses. At the same time, 88 VIP will receive an additional 100 yuan for China Mobile. In addition, the Alipay search for the “Apple Zone” can also be used to repurchase the new one. machine.
This also means that Tmall is not only the fastest buy iPhone XS/Xs Max channel, but also the most cost-effective platform for purchase. Take an iPhone XS with a price of nearly 10,000 yuan as an example. Participating in “preservation and repurchase” is only 4,000 yuan a year, which is equivalent to only 300 yuan per month.
Since Apple officially settled in Tmall in 2013, all new Apple products have been synchronized in Tmall. The official flagship store of Tmall Apple Store has become the first platform for Apple's new products. From the classic iPhone 4 of the Steve Jobs era to the new iPhone XS, Apple has also achieved eye-catching results in the Chinese market through the launch of Tmall, and has won the annual sales of Tmall mobile phones for many years. Apple Tmall flagship store has become the only official online sales channel in the world except Apple's official website.
At present, Tmall has become the main starting point for new products in the world, not only new iPhone products. In the first half of 2018, there were more than 550,000 mobile phones, digital, home appliances and 3C new products in Tmall. On average, there are more than 3,000 new products every day through Tmall. consumer.