At 1: 00 a.m. on September 13, Beijing time, Apple held a press conference at the Steve Jobs Theater (Steve Jobs Theater at its headquarters in Apple Park, where it officially unveiled the new iPhone Xs series smartphones: Apple Park Xs and iPhone Xs Max.. The 5.8-inch and 6.5-inch models, powered by the A12 chip, offer new gold and a breakthrough camera using a powerful neural network engine, and the dual card and dual standby feature is finally available.
Cook said that the iPhone X has changed the industry and is the number one smartphone in the world. More importantly, iPhone X is also the most popular smartphone in the world, with customer satisfaction as high as 98%. Today, the iPhone is taking it to the next level, and the iPhone Xs is the most advanced iPhone available so far.
Continuation of the iPhone X design: new gold color, 6.5 inches larger
Designed, the iPhone Xs will be almost identical in design to the current iPhone X, which is an almost “edge-to-edge” ultra-narrow bezel full-screen design, followed by a front-back double glass plus a carefully polished surgical-grade stainless steel frame. At the top of the screen is a "bang" groove, built-in original deep sensor, provides Face ID function, and completely cancels the HOME button. Apple said that the iPhone Xs is the most beautiful iPhone they have built.
The biggest highlight in appearance is the color scheme, in addition to silver and deep gray, the latest color: gold. Of course, this is also a seven-layer dyeing process that precisely controls the hue and opacity of the glass's appearance. In addition, a reflective optical layer is added to enhance the color, making the overall design elegant, refined and durable. Apple said it uses the most durable glass in the smartphone industry while still maintaining water and dust resistance.
IPhone Xs's dust-proof and waterproof properties this time, and a glass that is the most durable of the entire smartphone, up to IP68 level, can be soaked for up to 30 minutes by two meters underwater. So swimming in a swimming pool or accidentally falling into a pool doesn't matter. Apple said that as long as it was washed and dried, it would be all right. And the whole team, uh, used a lot of different liquids to do the tests, for example, water containing chlorine, or salt water, and orange juice, tea, wine, beer, wine, and so on. There is no pressure.
The iPhone Xs screen is consistent with the iPhone X, the 5.8-inch Super Retina superretinal display screen, with a resolution of 2436 × 1125 pixels, a total of 2.7 million pixels and a pixel density of 458 ppi. Apple says this is the highest pixel density on the iOS device and is the same size as the 8 Plus, but the overall design is smaller, the hand feels better, and it is easier to hold in the hand.
iPhone Xs This OLED screen offers a wide color gamut color display, supports HDR 10 and DolbyVision (Dolby Vision), and also supports HDR photos photo display with a 60% increase in dynamic range. The previous 3D Touch, 120Hz touch sampling, and Ture Tone original color display screen technology have been retained, the maximum brightness of the screen is 625 cd/m2. Apple said the new iPhone Xs screen offers the best color management and the best color accuracy in the industry.
As expected, the iPhone Xs is not just one size, but also offers a larger screen with a screen size of 6.5 inches. Officially named iPhone Xs Max, the screen is also OLED's Super Retina super-retina display screen, with a resolution of 2668 × 1242 pixels, a total pixel of 3.3 million pixels, and a pixel density of 458 ppi, which also supports a wide range of colors. Ture Tone color display screen technology is also available.
Apple said that iPhone Xs Max is their biggest iPhone so far, and I believe many customers will prefer this larger display iPhone because it is almost the size of the 5.5-inch iPhone 8 Plus. The same, but the screen size is larger.
Apple believes that the iPhone Xs Max looks at the video like a big movie, the photos look more beautiful, the Internet or the map visual experience is better, and the built-in app supports the iPad's landscape mode, while still Provides a wider stereo speaker experience.
A12 chip + 512GB flash memory: the neural network engine is greatly improved
Apple claims that the A-series chips are better than any other chip. This year's new A12 Bionics is the world's first 7-nanometer process chip. It has 6.9 billion transistors embedded in it. It has excellent performance and is the most intelligent mobile phone industry. Smart and the most powerful chip. Structurally, the A12 is designed with a 6-core CPU + 4 core GPU + 8 core neural network model.
Among them, Apple's own design of the CPU kernel is still the Fusion architecture, six of the core is a high-performance kernel, performance improvement of 15%, energy efficiency improvement of 40%. The other four are energy-efficient kernels, energy efficiency improvement of 50%.
On the GPU side, it is also Apple's own design, graphics processing performance increased by 50%, Apple said this is a very huge upgrade.
Apple believes that the real big change is the neural network engine. Last year was a dual-core design. The A12's neural network engine uses an 8-core design to provide AI machine learning and intelligent computing. Can you decide whether the task on the iPhone is handed over to the CPU, GPU, or The neural network engine goes to the operation. Performance is described by Apple as unparalleled, claiming that the number of operations per second has increased from 600 billion to 50 billion, which is incredible.
A12's neural network engine now supports more new tasks, including image signal processing, HEVC decoding and encoding, video processing, 64-bit CPU control, performance control, secure partitions, memory control, system cache, display engine, and 24/7 processing. , audio management, fast storage management and more. Apple said that this engine has not yet provided new features to ARKit, and has also opened Core ML to developers. Its Core ML engine is now 9 times faster but consumes only one-tenth the power of A11.
At the same time, the optional storage capacity of the iPhone Xs series has increased to 512GB. Apple said that this capacity to store 200,000 photos is stress-free.
Thanks to the A12's neural network engine, coupled with algorithmic artifacts and faster security partitions, Apple said that the face ID now has faster algorithms, faster, safer, and completely seamless, which is worldwide. The best and safest face recognition authentication technology on this smartphone.
In terms of battery life, Apple said that the iPhone Xs has a longer battery life than the iPhone X, and the iPhone Xs Max has an extended life of one and a half hours than the iPhone X, which is the most powerful iPhone ever.
Double shot into Breakthrough AI
The iPhone Xs series offers 12-megapixel dual cameras, with twin/1.8 wide-angle and twin/2.4 aperture lenses, six-mirror lenses, and double-zoom support. Both lenses offer optical anti-shake technology. Apple says the speed of the new sensor is two times that of the former.
Apple claims that the iPhone Xs continues to be innovative on the camera that was never seen on the iPhone before, because it uses advanced neural network engine function depth algorithms, releasing unbelievable performance in smart HDR, out-of-focus imaging And the depth of field control, portrait mode self-timer, dark light detail performance, dynamic picture and other aspects have been greatly improved.
Apple mentioned the latest smart HDR technology, claiming that it is a camera algorithm that uses multiple technologies, such as more sensitive light-sensing components, enhanced image signal processor and advanced algorithms to enrich the highlights and shadows in the photo. .
Apple made a brief introduction, saying that the previous HDR photos are familiar to everyone, that is, taking multiple photos in an instant, and then combining them together, which will handle the highlights and low lights in order to present more details. Smart HDR goes a step further and can take advantage of A12 bionics to capture more moments between frames, including different exposures, more highlights, low-light details, and more shadow detail. Therefore, the technology can directly analyze when shooting, and generate a large piece that claims a zero shutter delay. This is a big breakthrough, making it easier for users to take pictures and making it easier to take good pictures.
Apple also mentioned an attractive feature in the optimized portrait mode selfie feature, which is said to take advantage of the original deep-sensing camera to generate accurate depth maps that blur the background while keeping you in focus. The point is, after taking a portrait photo, you can adjust the depth of field of the photo after shooting by adjusting the depth of field. This can be adjusted from F1.4 to F16, which is the power of the A12 neural network engine.
The front-end camera of the iPhone Xs series is a 7-megapixel camera with a twin/2.2 aperture lens, 1080p video recording, and smart HDR photo technology.
The expected dual-card dual-wait feature finally appeared on the iPhone Xs series of new machines, not much to explain. According to Apple's official sources, the Xs model is available through programmable e-SIM technology and requires operators to sign a contract to activate it, as in the Apple Watch Series 3, which is available later in the fall. China Bank is not sure whether to provide it for the time being. IPhone Xs Max is the physical default to provide dual SIM card slot, can plug in two cards themselves.
Why is the dual card dual standby feature available? Apple said that many users have been pursuing dual SIM functions. People use dual cards for different purposes, such as having two mobile phones, home phones and work machines, people who may travel in different regions, and want to have local mobile phones. There are also mobile phones in the field, or many people want to use two different packages.
Apple's two SIM cards can use different functions to support the selection of data and voice SIM cards in the settings, and can set the main line or secondary line, the call will directly show which card. However, the use of dual cards requires the use of two mobile communications services (which may include restrictions on roaming). Meanwhile, Apple says it does not support the use of two CDMA mobile services at the same time. Dual VoLTE support will have to wait for software updates later this year, and only some carriers will support dual VoLTE.
Price and date of listing: more expensive
The iPhone Xs new machine is available in gold, silver and deep gray. The recommended retail price for the 64GB model is 8699 yuan, the 256GB model is 10099 yuan, and the 512GB model is 11899 yuan. The iPhone Xs Max also offers the same color scheme and is available at the following price: the suggested retail price of the 64GB model is 9,599 yuan, the 256GB model is 10,999 yuan, and the 512GB model is 12,799 yuan.
It should be noted that although the two iPhone Xs series models support the same fast charging technology as the iPhone X, the default package still provides a lightning-to-USB cable and a 5W USB power adapter. Therefore, users still need to purchase the more expensive USB-C to Lightning cable and high-power charger to achieve fast charging. In addition, the 3.5mm headphone converter is no longer available by default.
Apple said that the iPhone Xs and iPhone Xs Max will be officially on sale on September 21 (Friday), and two models will be available on September 14 (this Friday).