On the morning of September 10th, Beijing time, according to the US technology media The Information, Apple is recruiting for its news product Apple News, and recently hired media group Condé Nast China former president Leeds · Himmel ( Liz Schimel).
Ximel's LinkedIn homepage shows that her position has been changed to “head of news business” and has been hired in July. In addition to her experience at Condé Nast, she was a resident entrepreneur at Comcast Ventures and served as chief digital officer at the media group Meredith Corporation.
According to a person familiar with the matter, Ximel will report directly to Peter · Peter Stern, the former senior Warner Cable executive hired by Apple in 2016. He is currently responsible for internal news, videos, Books, advertising, iCloud and other services.
The move once again validates the importance of Apple News for Apple, which is now focusing on creating advertising revenue through Apple News. At the same time, Facebook has reduced its focus on the news business.
Apple News has become an important source of traffic for many media organizations. For example, BuzzFeed relies heavily on social media to channel it, and it is reported that Apple News currently accounts for one-fifth of its total traffic.