Amazon Go store in Seattle
When shopping at Amazon Go, customers must scan a mobile app to enter the store. Once inside, the camera and sensor track what they took from the shelf. Amazon will automatically charge the credit card they add after the customer leaves.
In January of this year, Amazon opened its first concept store in Seattle, and now it has grown to three. The company also said in May that it will expand to San Francisco and Chicago later this year.
Unmanned stores are an attempt by Amazon to capture more sales in the grocery category, which are still dominated by physical sales. Experts believe that Amazon Go can also provide Amazon with valuable customer data that can help its online business. In addition, this queuing-free technology can also drive consumer spending because users know their total order amount after leaving the store.
At the same time, people are also concerned about the impact of Amazon Go on employment. Although Amazon Go does not have a cashier, it has employees who prepare new things for customers in the store's kitchen. In addition, it has a welcoming staff and a person who checks the identity of the customer in the wine region.