Tencent Technology News, voice assistant based on artificial intelligence has become the most popular technology in the Internet, “speak” has become the mainstream control mode for people to access the Internet and use technology products. The voice assistant industry is also emerging. According to the latest news from foreign media, the two voice assistants of Amazon and Microsoft have officially realized the integration, and the products that are combined into one are officially released.
At present, there are four companies competing in the global voice assistant market. Google Assistant and Amazon Alexa are in a clear lead. Apple Siri and Microsoft Cortana are far from the leader and are struggling to catch up.
According to CNBC, the US financial news website, about a year ago, Microsoft and Amazon announced that they would form an alliance in the voice assistant field to launch a converged service.
A few days ago, this cooperation officially produced fruitful results. On August 15th, the voice assistant products that merged Amazon Alexa and Microsoft Cortana were officially released in the US market.
This converged product will provide a richer set of features, such as a Microsoft Cortana user, who can make purchases directly on Amazon.com via relevant voice commands. In addition, users of Amazon Echo smart speakers can respond to emails in Windows or set reminders with the help of Microsoft Cortana.
CNBC commented that the integration of Amazon Alexa and Microsoft Cortana will give them more strength in the competition with Google Assistant and Apple Siri.
The service that incorporates the voice assistant is first released as a public preview for US users. Among them, users of Amazon Echo speakers can get Cortana's service through Alexa, and users of Windows10 PC users and Samsung Electronics' Kardon Invoke smart speakers can also get Alexa service in Cortana.
The two companies will seek feedback from users on the fusion product to further improve the product. It should be pointed out that the voice assistant after the integration is not completely versatile, such as the inability to play some online music services.
In markets outside the United States, when the above-mentioned converged voice assistant service launched the service, a Microsoft spokesperson has not provided specific time.
Considering the competitive landscape of the global voice assistant market, the above-mentioned cooperation between Amazon and Microsoft is more beneficial to Microsoft.
Microsoft's voice assistant Cortana is mainly covered by the Windows 10 operating system, but the product features and experience are not ideal, many computer users even chose to close Cortana. In terms of integration with third-party hardware products and Internet services, Microsoft Cortana is significantly behind Google and Amazon.
Third-party evaluations show that Google Assistant and Amazon Alexa's speech understanding and answer accuracy are significantly higher than Microsoft Cortana and Apple Siri. In the smart speaker market in the United States and around the world, Amazon and Google have basically formed two monopoly patterns. At present, the two sides are doing everything possible to cover more external hardware and services. For example, two voice assistants have been integrated into many finished cars, and consumers can use Google Assistant and Alexa while driving.
According to CNBC, in terms of development time, Apple Siri is ahead of Amazon and Microsoft's voice assistants, but in terms of integration with third-party developers, Apple has fallen behind, resulting in far fewer control functions than rivals.
According to statistics, Amazon Alexa has relied on third parties to launch 45,000 operating functions, compared to Microsoft Cortana with more than 250 features. Amazon also ranks first in the industry in terms of shipments and market share of smart speakers.
Recently, Amazon also pioneered Alexa's application ecosystem. Third-party voice feature developers can develop paid features through the Alexa platform. Amazon is divided into 30%, and the rest belong to developers.