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Crack survival: game two hills and Others

via:博客园     time:2018/8/14 22:46:11     readed:703


Tencent game VS NetEase game

Sina Technology Han Dapeng

Not long ago, on ChinaJoy, when game makers were on stage, talking about the game industry,

This is the third year of the game.

In fact, in China's Internet sector, the demographic dividend is gradually disappearing.

Game industry, after several years of education and shuffling, the conversion of single-machine games to mobile games is basically completed. Data show that China has become the largest game market in the world. The total number of players in PC games, mobile phone games and even VR games has exceeded 500 million, and the scale of users has touched.

Under such circumstances, competition among game manufacturers has shifted: fine grain production of products is no longer a necessary condition for survival, and the flow entry will determine it.

So in the past two or three years, the domestic game market has been blurred into three categories: Tencent, Netease and The Others.


App Store strategy game free list, Tencent game top four

Two strong

Today, can NetEase games still work?

In August 9th of this year, NetEase game released its second quarter 2018 earnings report. The results showed that the game business contributed $10.061 billion to Netease's net revenue, up 6.69% from the same period last year and 14.84% from the previous quarter.

Game watchers pointed out to Sina Science and Technology, from this financial results, it is not good to estimate whether it has.

However, the popularity of the Onmyoji maintained for half a year, Krypton gold has also been seriously complained by many players. In the last article, "Why did you uninstall Onmyoji," most players pointed out that the game

Another product, Operation Wilderness, has also made the NetEase a great sight. In the second half of last year,

Unfortunately, in the process of success,

Tencent and South Korea's Landong Company over the "PUBG" continuous friction, after the end of last year won the agency, Tencent began to focus on

On the one hand, when game playing is imitating end trips, traffic advantages are very important. Tencent games are generally characterized by the player's Weixin, QQ as a login account automatically grabbed as a game friend, and Netease games need to be added.

On the other hand, Tencent on live broadcast platforms such as < douyu="" />

Sea naughty

Although NetEase

Hong Kong, Macao and Taiwan and other Asian regions have become the major cities for NetEase games to sea. Terminator 2: Judgment Day topped the list of games downloaded from 59 countries around the world, and Final War! Ping An Jing topped Taiwan's App Store and Google Play download lists, topping the best-selling lists in Thailand and Vietnam, and Fifth Personality also topped the list in Hong Kong, Macao, Taiwan and Thailand's App Store.

Industry analysis believes that although all companies involved in the game out to sea, but the NetEase game model innovation, such as "Fifth Personality", and formed a certain barrier, similar manufacturers are more difficult to copy. More importantly, there is no traffic problem in overseas markets, that is, Tencent, the main competitor, does not have an advantage in social traffic, so sophisticated exercises and diversification of products dominate the low level, which is why NetEase games

From other domestic game manufacturers, the last two years are even more

Among all the manufacturers, Tencent is still the most trenched buyer. According to incomplete statistics from Sina Technologies, Tencent has acquired more than 30 overseas game companies in the past three years, including the famous CJ Games, Riot games, Supercell and so on.

Shanda Game related person in charge of Sina Technologies said that since around 2010, Chinese game companies have gone to sea from simply authorized, self-management to a variety of ways including acquisitions. With the increasingly fierce competition in the domestic market, overseas acquisition or cross-border investment is an inevitable trend for further development.

But the differentiation of global market has brought troubles to many domestic manufacturers.

A manufacturer in charge disclosed to Sina Technologies that the first is cultural differences, some products are hot in China, but not recognized by local users; the second is the restrictions of relevant laws and regulations, such as anti-addiction system time, countries have their own settings; the third is the channel, the major domestic manufacturers have established channels. The cooperation mechanism involves cooperation with new local agents and overseas copyright issues.

There is a view in the industry that, on the way to sea, NetEase is more advanced in terms of diversification of products and rhythm of the sea than Tencent and Others.However, from the perspective of Tencent's acquisition of many overseas companies, there will still be fierce competition between the two sides in the future.


The development path of Others is different. To divide

According to the data of the Global E-Sports Congress, the growth rate of users in China's E-Sports industry has maintained at more than 20% in the past three years, and the scale of users has increased by more than 100 million people. The scale of users is expected to reach 430 million people in 2018, and the scale of China's E-Sports industry is expected to exceed 88 billion yuan in 2018.

Tencent, NetEase and Others have also poured money into e-sports: in February, NetEase announced

Despite its broad prospects, the number of commercially successful products is relatively small. Of the tens of thousands of games, only DOTA2, CS: GO, King Glory, Jedi Survival and Blizzard Real-Time Strategies really belong to the game.


Lose the advantage of flow Channel in the present time, others choose

Change is: grand game

What remains unchanged is that the game industry has a clear way to cash in and the potential for a boom. It will continue to attract a steady stream of entrepreneurs in the future. Capital from all walks of life will continue to compete. It is hard to predict how Others will evolve.

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