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I walked into an Apple Store and found out that it was a McDonald's.

via:博客园     time:2018/8/12 11:31:59     readed:665

Apple's Apple Store is the world's most successful offline retail store, and the design of the glass box gives a simple and stylish feel. Nowadays, this style has been imitated by many mobile phone manufacturers. Now even McDonald's has joined the ranks.

Recently, McDonald's opened a new one in downtown Chicago.flagship storeThe decor is styled with clear glass and wooden elements similar to the Apple Store.


The McDonald's new store is located in Chicago's famous McDonald's flagship store Rock N’Roll” McDonald& rsquo;s former site, used to be a local tourist attraction, and was not refurbished until 2017.


▲Rock N’Roll”McDonald& rsquo;s . Image from:Flickr

If it weren't for the conspicuous Golden Arch logo, customers might mistakenly think that they were walking into an Apple Store. And this McDonald's store is less than a mile away from the nearest Apple Store, and maybe someone is going wrong.


It is reported that this new store is a future concept restaurant of McDonald's, providing customers with self-service food and other services, is part of McDonald's "future experience" transformation. McDonald's plans to complete the renovation of most McDonald's restaurants by 2020.

In 2016, McDonald’s was the first in mainland China.Future wisdom concept restaurantJust in Beijing Wangfujing, the use of gray neutral tones added a large piece of red glass, the overall style is also simple and generous.


In fact, this is not the most McDonald's store in the Apple Store. As early as 2015, McDonald's opened a restaurant in Amsterdam, the Netherlands."glass box" style storeThe entire restaurant is surrounded by floor-to-ceiling glass with a golden perforated facade and a luxurious spiral staircase.


▲Image from:New York Post

Chicago's future concept restaurant must have taken a fancy to the Apple Store's sense of technology. Since the first Apple Store was launched in 2001, more than 500 Apple retail stores have been around the world. During this period, many brands of offline retail stores have borrowed from the Apple Store style, but the results are not all ideal.


▲ Apple West Lake, image source:Foster + Partners

Microsoft launched its retail concept store in 2009, which is almost identical in design and operation to the Apple Store, and Microsoft deliberately placed these stores near Apple retail stores, directly with the Apple Store.


Although Microsoft retail stores are not as successful as the Apple Store, they have opened more than 100 worldwide.

Sony has integrated the original direct store and online shopping platform "Sony Style" into the Sony Store in 2011. The style is close to the Apple Store, but this strategy has not worked. Sony started in 2015.reduceThe size of the direct store, and then through the dealers to expand offline retail channels.


▲Image from:Sony HK

In addition, Samsung, Xiaomi and OPPO's direct flagship stores are more or less able to see the shadow of the Apple Store.



▲ The picture above shows the Apple Store. The picture below shows the home of Xiaomi.

In addition to digital manufacturers, electric car manufacturer Tesla also highly praises the design style of Apple Store, Tesla CEO Eron · Musk has an article entitled "Perfect Tesla store(The Perfect Tesla Store) article mentions:

We hope to combine the style of the Apple Store, Starbucks and a good restaurant. I mentioned Apple because their retail stores are beautiful and stylish, and they are simple, fun and friendly. I hope to see them in the Tesla store.

In fact, Tesla is different from traditional car manufacturers in its sales method. It does not open a 4S store and sells it through a direct store. It is a bit like an apple in the car industry. Last year, Musk even said that the Tesla store is effective. Has exceeded the Apple Store.


▲ Image from:Electrek

Born 17 years ago, the Apple Store has been far ahead of other offline stores. The sales per square meter is close to 500,000 yuan. In addition to making money, it is the link between Apple and consumers to provide services to consumers. A group of loyal "fruit powder" was cultivated.


▲ Image from:CNET

Such a direct-sale store is a dream that retailers in different industries are dreaming of. What brand will it be based on the Apple Store style?

The map and some of the maps are from:AppleInsider

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