According to VentureBeat Beijing time on August 3, in order to promote the development of mobile game advertising business, Google and game engine developer Unity announced a strategic partnership.
The two companies have been working together for years because they have to integrate the Google AdMob platform into the Unity game engine.
The collaboration between Google and Unity is important because mobile games account for half of the global gaming market. Games account for one-third of mobile app downloads.
Google advertisers will be able to post ads in games that use the Unity game engine, and game developers can work with more advertisers —— after all, Google’s advertisers are not comparable to Unity’s, adding advertising campaigns Received.
Sissie Hsiao, vice president of Google’s mobile advertising division, said that “the cooperation between the two companies will benefit the entire ecosystem, and our advertisers can advertise on 1.5 billion Android and iOS devices. ”
Since more than 50% of newcomers use Unity's game engine, working with Unity enables Google to work with more game developers to deliver ads to their high-value users.
Julie Shumid, vice president of advertising solutions at Unity, said that consumers spend nearly 9 billion minutes a day playing games with the company's game engine. Mobile game advertising accounts for a low percentage of game revenue. For advertisers, this is a virgin land that is basically unexplored.