In the early morning of August 1st, Apple released its third-quarter earnings report for 2018. Apple ushered in the best third-quarter quarter in history, with revenues of $53.3 billion, up 17% year-on-year. Although iPhone shipments increased by only 1% to 41.3 million units, Cook said in a conference call after the earnings report that iPhone X was still the best-selling iPhone model in the world last season, and the smartphone market is still healthy. .
Cook did not provide the exact sales figures for the iPhone X, but he has repeatedly said that since the iPhone X was launched in November 2017, its shipments have been at the highest level of all iPhone models, and the iPhone X is the most popular iPhone. .
Although the iPhone X is the most expensive iPhone in history, it is not unfounded to say that its global sales are high. Among them, market research firm Kantar report shows that iPhone X ranks in the top four in the US sales list, and another organization CIRP gives the iPhone ranking second. In the Chinese market, Counterpoint's latest data shows that iPhone X is the best-selling iPhone in China. Combining data from major markets, the iPhone X really should be the best-selling iPhone.
Thanks to the best-selling iPhone X, the average price of the Apple iPhone in the third quarter rose to $724, up from $606 in the same period last year, which led to iPhone revenue growth of $29.906 billion, compared to $24.846 billion in the same period last year. It has increased by 20%, which has driven the growth of Apple's overall revenue.
Some analysts seem to be asking about the health of the Cook smartphone market in a conference call based on the continuous decline in shipments in the Chinese smartphone market. For this, Cook believes that the entire smartphone market is still very healthy. Cook said, “This is the best market for people in our industry, whether it is 1% or 2%, 5% or 6%, 10% or 1%, which is a huge market."
Cook is also frank, and the replacement time for the smartphone market is growing. However, he pointed out that this is mainly because the proportion of carrier-subsidized models in the total global mobile phone sales has dropped sharply, while Apple's goal remains unchanged, to produce great products to encourage consumers to buy new equipment.
“I think, for us, the thing we have to do is to come up with a great, innovative product. I think the iPhone X’s results show that when you release (such a product) there will be enough People like it, this is really a very good deal."