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Tencent launches DN.A plan and "unplugged companion" initiative

via:环球科技     time:2018/7/14 21:31:43     readed:745


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It is understood that the program aims to provide children with rich and interesting network literacy courses and learning tools through collaboration with government authorities, universities, experts and third-party organizations, and advocates listening, arranging, companionship, etc. Governments, businesses, society, families, and schools work together to help and guide children to establish scientific and healthy online habits and grow healthily in the digital age.

"DN.A Plan": Digital Aboriginal Action

On-site, from the Central Network Office, the Social Affairs Bureau,educationMinistry of Information Center, People's Daily New Media Center, People's Education Publishing House, Beijing Normal University Core Literacy Task Force, Central China Normal University Youth Network Psychology and Behavior Ministry of Education Key Laboratory, National Reform and Innovation Strategy Research Association, China Youth Palace Children Officials and scholars from the Media Literacy Center attended and launched the “Digital Natives Action” with Ten Xiao, Vice President of Tencent.

With the advent of the digital age, the Internet has penetrated into all areas of society and has penetrated into every aspect of daily life. How to let children learn to identify the advantages and disadvantages, manage time, identify risks and avoid network damage on the Internet has become an important topic of global debate.

In the field of minor protection, Tencent has continuously explored its practice. Up to now, it has launched more than 20 products and projects, including “Tencent Growth Protection Platform” and “Minimum Consumer Reminder Service”. Important initiatives recognized.

It is reported that the "Tencent DN.A Plan" is an important exploration and practice of Tencent in the field of minor protection. It is an open project initiated in accordance with the spirit of "central network communication to fight for China's good netizens project".

In February of this year, the China Good Netizen Project Promotion Conference held by the Central Network Information Office pointed out that it is necessary to strengthen communication and coordination, coordinate resources, and form a situation in which the network information department leads the coordination, the relevant departments work together, and the whole society participates. Tencent hopes that with an open attitude, more partners will be welcome to join in to promote the network literacy education for minors and enhance their network literacy and skills.

"Unplugged companion" initiative

In the network literacy open class, Yao Xiaoguang, the vice president of Tencent Group, who is both a programmer and a father, and the initiator of the Tencent DN.A program, gave suggestions to parents and children.

Yao Xiaoguang’s advice to parents is to “believe and understand your children, give them enough space and courage to explore the unknown”, “cherish their valuable curiosity... don’t let their ability to fantasize and feel strong, give them Support, let them bravely explore the unknown world."

His advice to the “digital aborigines” after 00 children is, “Let curiosity take you to explore the entire digital world and discover and create new possibilities in exploration, but at the same time be awe and alert to the network. Heart"; pay attention to health and time management, "no more than two hours in front of the screen every day."

Yao Xiaoguang believes that promoting the network literacy of minors is not only the responsibility of enterprises, society and families, but also the big problem of Internet and human development. It determines what kind of Internet future we will shape.

“In order to be anxious parents, teachers and children in the digital tide, Tencent has the responsibility to participate in doing something.” Yao Xiaoguang said that this is the original intention of Tencent’s “Tencent DN.A plan”. “On the one hand, I hope to To provide anxious parents and teachers with the research results, practical methods and related courses of the network literacy education that are urgently needed. On the other hand, they also hope to aggregate more voices and strengths, pay attention to the network literacy education of minors, and deepen their thinking and research. And pay for the action."

In addition, Yao Xiaoguang also sent an open letter to the children. In the letter, he proposed the initiative “Tencent DN.A Plan” – “one hour per week, unplugged company”, I hope the children and parents can agree At least one hour a week, everyone put down their mobile phones and other electronic devices, read books, play, and fully enjoy a pure parent-child time.

How to make children not addicted to the game?

In the "DN.A Network Literacy Open Class", children's education explorer Li Xiaomeng, children's media literacy researcher Zhang Haibo, game designer Li Tao, psychologist Gao Wei, and educator Ma Jun started from their own experiences and shared from different angles. Practice and thinking on network literacy education for minors.

The famous host Li Xiaomeng is the mother of a 6-year-old girl. She said with deep feelings, "Because we are going to be parents for the first time, we must learn. I will do some homework before my daughter’s growth stage, etc. Some of her circumstances have arisen, and I am ready to equip the equipment."

In terms of how to treat the relationship between children and the Internet, Li Xiaomeng believes that "networks and electronic devices are not a beast; if children are over-reliant on electronic devices, the first thing they need to change is their parents; parents are always the children's allies; if there is a flow of love at home, then There will be internet addiction teenagers."

Zhang Haibo, director of the Media Literacy Education Research Center of the China Youth Palace Association, has been doing research on children's online behavior. He believes that in the digital age, many traditional educational methods and content to deal with intergenerational conflicts are dying, and we need new methods and content.

Zhang Haibo introduced the basic characteristics and rules of children's digital growth, and provided the family network literacy suggestions for parents: timely understanding of children's online life; establishing good parent-child relationship; early training of good habits in the Internet; timely enhancement of children's network literacy; in front of the screen Be a good role model for children. In addition, Zhang Haibo also advocated parents and children to carry out "parent-child agreement" and grow together.

Li Tao, a game designer, once became obsessed with the game and his father. When he grew up, he began to play games himself and became a father. When dealing with the relationship between children and games, Li Tao is not willing to repeat the mistakes of his childhood. He and his children have a game agreement: they will tell the children that the game is a normal entertainment, don't feel guilty, and don't overdo it; let Children learn to schedule time and use the game as a reward; help pick high-quality games that are suitable for play. Li Tao told the parents at the scene that there is a game for the child's life, but not only the game, "the inner-rich child will not indulge in the game."

Dr. Gao, a doctor and psychologist at the University of Munich, commented on Li Tao's experience from a psychological perspective.

She said: "To handle the relationship between children and the Internet, we must first establish a good parent-child relationship. "Parents' companionship, guidance, attention, and communication are the most important resources for a child. She advises parents to be role models for their children, to communicate with their children, to provide high-quality companionship, to lead children to connect with real life, to select good games for their children, and to establish clear rules of the game with the children."

The topic of Ma Jun, the headmaster of Hujialou Central Primary School, is “Let the Internet help children grow up”. She brought a group of vivid examples of students from Hujialou Central Primary School: using the mobile Internet to build a smart reading system; applying the results of the Internet of Things research to the water circulation system of the school greenhouse; the mobile parking app developed to solve the problem of parking difficulties in Beijing; The stuttering child walked through the online talk show "I am the orator" and the ted podium.

Ma Jun said that in the practice of PDC (Project Project - Drive Drive - Create) practice education concept in Hujialou Central Primary School, the network has become an important carrier and environment to help students improve their core literacy and key capabilities. We should make full use of the positive role of the Internet, not exactly restrictions and prohibitions, but should lead and trust."

Launched a new feature game "Zi Xi Shi Yun"

In recent years, the Tencent Social Research Center has been focusing on issues such as the protection of minors in the digital age and the improvement of network literacy. At the end of 2017, the center launched the “Parent Game Guide”, which provided parents with advice on how to guide their children's healthy games with easy-to-understand words, which was warmly welcomed by parents.

In this open class, Tencent Social Research Center and a number of partners jointly launched a series of minor network literacy projects:

Zhang Haibo, director of the Media Literacy Research Center of the China Youth Palace Association, jointly launched the "Guidelines for Family Network Literacy Education" to analyze the digital growth characteristics of children in the digital age, the network growth trajectory and key periods, and the network behavior habits of children of different ages. Parents who are anxious about the inability to grasp the child's relationship with the Internet provide an easy-to-use guide.

Cooperating with the Key Laboratory of Youth Network Psychology and Behavior of the Central China Normal University to establish a Child and Youth Network Literacy Research Center to jointly carry out research on children's and adolescents' network literacy topics.Developmentjobs;

The Tencent Social Research Center will also carry out long-term cooperation with the People's Education Publishing House, co-publish a youth network literacy reading book, and jointly popularize network literacy education resources.

Tencent Interactive Entertainment Group, Mobile Internet Business Group, Network Media Group and other departments have successively launched key projects such as “Growth Protection Platform”, “Health Game System” and “Tencent Game Anti-addiction System”. According to statistics, as of June 2018, The "Growth Guardian Platform" has been bundled with more than 4.3 million accounts, covering all of Tencent's games. The time spent playing games with the bonded accounts has dropped by 25%, and the recharge has dropped by 16% to 37%.

The new mechanism launched by Tencent recently, “Minor Consumer Reminder Service” has also received wide attention. For game consumption suspected of minors, if the accumulated consumption at any time in the last 30 days reaches 500 yuan, Tencent will try to contact the owner of the payment account for reminder confirmation. Tencent also told the Global Network Technology Reporter that the current limit for minors' consumption reminders has dropped to 300 yuan within 30 days. In addition, more supporting products will continue to be launched in the future.

In addition, Tencent also jointly designed and launched a functional game "Zi Xi Shi Yun" with the People's Daily client. This functional game is deeply rooted in Chinese traditional culture. It is based on Tang poetry and Song poetry. It joins the ingenuity and interaction of the game, and is accompanied by the Chinese style of splashing the landscape. It plays the most beautiful ancient poetry at the fingertips.

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