Tencent Technology News, Samsung is the world's largest mobile phone manufacturer, but in the United States, Samsung's mobile phone market share is only half of the rival Apple, Samsung is not willing to do so. According to the latest news from foreign media, Samsung Electronics is preparing to further tap into the US consumer electronics market, including smartphones. Recently, it announced the opening of a new US customer service center, which will recruit 400 employees.
The United States is the most lucrative smartphone market in the world, and it is also the focus of competition between Samsung and Apple. According to Counterpoint, a technology market research company, in the first quarter of this year, Apple controlled about 40% of the US smartphone market share. Samsung Electronics is about 20%, only half of Apple.
In addition to Samsung and Apple's dominant position, South Korea's LG Electronics, ZTE, Lenovo Group's Motorola, TCL and other companies shared the rest of the smartphone market.
Samsung Electronics is preparing to further expand its market share in the US smartphone. According to foreign technology media “Digital Trends”, Samsung Electronics has recently established a “Customer Care Center” in the United States to improve its service capabilities to consumers.
The customer service center, located in Greenville, South Carolina, covers an area of more than 3,200 square meters, and Samsung said it will provide industry-leading consumer service resources to users in the United States.
By 2020, this call center will recruit a total of 400 employees, of which 200 will be recruited in 2018. The center includes two centers that provide training for dealers and dealers across the United States, and a display center that exhibits almost all of Samsung Electronics' electronic products.
It is said that the center is also equipped with functions such as online video chat, providing Internet to provide real-time support and services to Samsung users.
It is reported that three out of every four American families currently use Samsung's electronic products, and another third of American households have three or more Samsung products. As users continue to grow, Samsung hopes to launch its so-called "continuous user experience".
In the US smartphone market, another market research firm, the Kay Group report, pointed out that Apple and Samsung Electronics have monopolized 70% of the US smartphone market and have a quasi-monopoly position in the industry. Coupled with the US smartphone market dominated by operators, it is difficult for newcomers to shake the existing US mobile phone market.
In addition, according to reports from some organizations, in a few quarters, Samsung Electronics won the first place in the US mobile phone market with the launch of the S series of new high-end mobile phones, but Apple quickly regained the throne.
According to reports, almost all of the top ten mobile phones sold in the United States are occupied by Apple and Samsung Electronics. The Samsung S series has a number of fan users in the United States, and other mid-range mobile phones are also popular among consumers.
In the global smartphone market, Samsung Electronics controls about 25 percent of the market, far ahead of Apple's 15%. However, in another very important Chinese mobile phone market, Apple's sales have gradually stabilized, but Samsung Electronics suffered a sharp decline, and its current market share is only 2%.
Executives at China's mobile phone maker Xiaomi have revealed that they are developing a US version of the mobile phone that is compatible with the US communications network and may enter the US market next year. Whether Xiaomi can stand firm under the monopoly of Samsung Electronics and Apple's market is worthy of attention.