If you ask how the software company Adobe, which has been in existence for 35 years, maintains its leading position in the industry in the PC Internet era and the mobile Internet era, Adobe will probably tell you this:
We value the digital experience, and this is our advantage.
Whether it was the Adobe era when the PC era was released, the acquisition of competitor Macromedia completed the initial Adobe product matrix, or the transition to Adobe Creative Cloud in the era of mobile Internet, and the use of machine learning, artificial intelligence and other technologies launched Adobe Sensei.
▲Adobe Creative Cloud. Image from:Tolleson.com
Digitization and experience are always two areas of focus for Adobe, and based on this, provide users with comprehensive and powerful services in design, digital documents and digital marketing.
In addition to providing users with better tools and services, Adobe has recently hoped that more and more users will learn about the "black technology" created by cloud, artificial intelligence and machine learning technologies on Creative Cloud 2018. A series of urban roadshows featuring "Design is Power" will be launched in five cities including Hangzhou, Nanjing, Guangzhou, Jinan and Chongqing.
This time, in the "Design is Power" Guangzhou Station Roadshow event, Adobe invited several technical experts to demonstrate the core of this "black technology" —— Adobe Sensei, let us see how it helps users Create creatively.
Sensei makes design efficient
For some users who still use Adobe Creative Suite or pirated, they may think that Adobe Sensei is a new image processing technology or a newly developed design software.
But in fact, Sensei is neither a single technology nor a new design software, but was unveiled at the Adobe Max conference at the end of 2016, a framework platform and intelligence based on technologies such as AI and machine learning. The service is now being used in a variety of products in the Adobe Creative Cloud to provide a more efficient way to create genuine users.
For example, in the live demonstration, technical experts gave a very common case scenario:
What do you need to do if you want to turn a design into a picture that can be delivered to your customers?
In the past, you may need to extract the elements of the design draft, spend some time collecting the appropriate materials on various resource websites, then take some time to pick up the characters, and then process the context. It becomes natural.
But now, with Sensei, everything is going to be efficient.
Just import the design manuscript onto the latest version of Photoshop CC 2018, and Photoshop, which integrates Adobe Sensei, automatically recognizes the elements in the image and then generates a series of related tags.
Even with this scribbled manuscript, Sensei can analyze pictures related to girls, spacesuits, space, etc., and then Sensei will provide tag-related material on the right side of the PS panel.
If you are not satisfied with the material filtered by AI, you can also manually enter the resource library, where there are more than 60 million high-quality images, illustrations and patterns, and Sensei will automatically mass the material according to the identified labels. Make a list.
For example, in space background material, if you want to find more stars, you can further filter the conditions on the right to find more material that meets your needs.
In this way, with AI technology and massive data, Photoshop integrated with Adobe Sensei can help you present the required materials one by one, saving you a lot of time.
And when the material is finalized, and you are hesitant between the channel map or the pen and the map, Sensei has already helped you figure out, directly remove the portrait, and then carry out the front and back scene processing, such a picture finished.
Sensei makes it easy to change drafts
In addition to using AI, big data and other technologies to help users achieve efficient creation, Sensei can make the draft a simple thing.
For example, your client is not satisfied with the picture you have completed. He wants to change the face of the character in the picture to a positive face. With Sensei, you can also get it in just a few minutes.
In the past, this kind of demand has changed more cumbersome, which not only requires you to re-search for material, but also ensures that the overall picture will not be affected.
▲ All kinds of face-oriented materials are arranged for you. Image from: BGR
But now with Sensei, it's already building a content frame tree that sorts people, backgrounds, text, and other elements when you're doing content recognition, material mapping, and image processing on draft drawings. You only need to replace it on the branch of the character to quickly realize the effect of changing the face of the character.
Adobe's massive material library also plays an important role in this process. It automatically classifies the material of the same person according to the orientation of the face. When you slide the mouse, you can find the material that reveals the face. .
▲ Image from: BGR
This type of operation, that is, the use of changing characters, is equally applicable. For example, changing the protagonist in the picture to a male can be done in a few minutes.
The above mentioned is only part of the demonstration. Under the application of Adobe Sensei, Photoshop can also intelligently recognize the faces in photos, mark the eyebrows, eyes, lips and other parts, and finally achieve "one-click beauty". Black technology such as "one button map".
In other aspects, such as XD, illustrator, or Adobe Experience Cloud, Adobe Document Cloud and other products, Sensei also provides users with simpler and more efficient functional applications and services.
Artificial intelligence is an important strategic direction for Adobe in the future
Yang Jian, director of digital media at Adobe, believes that although Adobe has only spent three or four years in artificial intelligence, Adobe has used artificial intelligence to create a lot of amazing features based on machine learning and massive content and data support.
Not only is there an advantage in designing software, we are not behind in artificial intelligence.
In Yang Jian's view, artificial intelligence is a very important strategic direction for Adobe in the future, and it also brings unlimited possibilities for the future development of black technology in Adobe Creative Cloud.
In this roadshow, Adobe also showed that Creative Cloud helps users solve a series of problems in the creative process of media materials in the context of image recognition, user preferences and preferences with the help of technologies such as artificial intelligence. And ultimately achieve automation and simplification of fixed, repetitive operations.
More importantly, this set of technology represented by artificial intelligence also uses Adobe's pre-accumulated data, user application habits, paving the way for users to build bridges between Creative Cloud products, helping users to achieve relatively convenient and efficient design. Process.
Returning to the essence, the digital experience is exactly the starting point for Adobe to help users or businesses create higher value creations.
Title map from:SLR Web Design
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