Yang Lan’s departure is directly related to the adjustment of Meizu’s structure on June 21. After more than a month since the last adjustment, Meizu announced that Li Nan has replaced Yang Lan as the company's CMO and senior vice president of the company, responsible for the marketing and e-commerce business related business and team management; Yang Lan is responsible for the company's CSO .
In the beginning of 2018, Meizu officially established a brand-new brand concept of “the only one”. "Only the only one" has caused confrontation within the Meizu company. Its climax node has removed the Meizu logo at the Meizu Zhuhai headquarters and replaced it with "the only one," and an employee in the internal working group of Meizu directly said "I am blunt, much like Uniqlo".
Zhang Jia, Meizu’s brand Meizu Director, was publicly bombarded by Weibo’s vice president and CMO Yang Lan, who believed that Yang Lan had no ability to bring Meizu out of the woods. Yang Wei also responded in the Weibo commentary: "This is really fun! The employees involved have been alarmed, let us wait for the justice and truth of the law!"
In Yang Lan's tenure, Meizu has released two new series of products including Meizu Pro 7 and Meizu 15, but they have not achieved good sales. Among them, Meizu 15 had been placed high hopes, but still failed to lead the Meizu brand out of the trough.
In addition, in 2018, Meizu had two rumors of layoffs. Meizu said: "Organization streamlining and personnel optimization will help the company reduce operating costs and achieve profitability goals."