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Due to replacement Android users contribute 20% iPhone sales per quarter

via:威锋网     time:2018/6/27 8:01:24     readed:364

According to a latest research report, although Android mobile phone users have a lot of iPhone users, each quarter usually accounts for 15% to 20% of the total iPhone purchases, but these users may not necessarily buy the machines that Apple wants them to purchase. Type, but the older iPhone is favored by Android users.

A few days ago, CIRP, which focuses on consumer spending research, released the latest research report. According to the report, the number of iPhone users who jumped from Android is very high, accounting for 15% to 20% of iPhone sales in the quarter. However, the overall percentage of iPhone users is larger, and iPhone X is not the preferred choice for iPhone users. , And such users tend to choose large-screen models iPhone.

Among users who have jumped from 15% to 20%, the iPhone 8 and iPhone 8 Plus have reached 40% of the users in terms of the popularity of each iPhone model. The iPhone 7 and 7 Plus are about 25 percent. %, iPhone 6s and 6s Plus about 12%, iPhone SE the lowest proportion but still about 11%. It is clear that nearly half of the users prefer to choose the older model.

CIRP claims that Android users are generally more inclined to start with cheaper older iPhone models, including iPhone SE, iPhone 6s and iPhone 7. This may be because they are accustomed to cheaper Android phones and not to iPhone users. Go straight to the new, but it may also be because they are still new to the iPhone, so they are more content to enter the Apple ecosystem through the old models. At this time, new iPhone models equipped with high-end hardware will inevitably lack attractiveness for such users.

At the same time, Android job hunters prefer to choose large-screen iPhones. This may be due to the fact that there are too many screens to reach at least 5-inch Android phones, or that most Android phones are usually closer to 6 inches, while iPhone 7 and 8 only A 4.7-inch display is provided, and the largest Plus model is only 5.5 inches. Although the iPhone X's screen is 5.8 inches larger, it starts at $999 and is already much more expensive than most Android phones.

CIRP pointed out that the current survey has been conducted in March this year for one year. It is mainly based on data from 2,000 American consumers who purchased iPhones.

In short, if rumored, Apple may persuade more Android users to switch to the iPhone this fall, because this year Apple is expected to launch three new iPhone models, including 5.8-inch and 6.5-inch OLED models, as well as lower prices. 6.1-inch LCD model. Not surprisingly, LCD models will become the first choice for Android users to switch to the iPhone.

Apple seems to be very clear about these trends, so according to supply chain news, Apple is pushing the LCD iPhone this year because it purchases more LD panels than OLEDs.

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