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Apple's Today at Apple event "re-invented" physical store experience won Cannes Lion Award

via:cnBeta.COM     time:2018/6/21 10:02:00     readed:575

Apple launched a new retail store project called "Today At Apple" in retail stores around the world in May 2017. This is a series of new educational interactive courses covering photos andvideoTopics such as music, programming, art and design. These practical courses are collectively referred to as "Today at Apple" and are led by well-trained team members. In the designated cities, world-class artists, photographers, and musicians are invited to teach basic lectures, advanced lectures, or expert lectures. Many courses.

"Today at Apple" Theme Project

"Today at Apple" offers a variety of thematic projects, over 60 different creative skills interactive courses, including:

The "Creative Workshop" is the answer time for the Apple version of the professor. Our Creative Pro will host an interactive 90-minute course covering topics such as art and design, documents, and presentations. Everyone can bring their own projects to seek expert advice or use this platform to collaborate with others.

The "Light Shadow Walk" or "outdoor sketch" allows participants to interact with the local community, explore new skills through hands-on activities, and help them learn beyond simple records. “Light and Shadow Walk” includes interactive lessons such as composition or video shooting, while “Outdoor Sketching” studies courses such as observational drawing, watercolor and brush techniques.

Extracurricular hour is designed to stimulate imagination and creativity through interesting practical projects. Interactive courses include programming Sphero robots, creating music using GarageBand, and making videos using iMovie.

Interactive programming course is designed to introduce you to programming via Swift Playgrounds. Swift Playgrounds is an iPad app that allows beginners to program in an interactive and interesting way. These interactive courses will be conducted on a professional basisDevelopmentDaily use of code to explore programming concepts**.

The "Light and Shadow Lab" allows talented photographers to try out new skills and styles, and develop new ideas in practical and interactive courses. In the same way, the "Music Lab" brings a variety of new tools for musicians at all levels to explore various genres and beats*.

"Pro expert Lecture" leads advanced users to explore final cut Pro X and Logic Pro X. the course covers color correction and toning, post production, mixing, emotional editing, etc.

Designated retail outlets launch “Opinion Forums” and “Live Performances”. Influential artists and musicians are invited to talk about their creative process or share their talents.


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