Instagram said that the newvideoThe center will work with creators and social media stars to post their new videos on IGTV. The video on the platform will be integrated into the channel, similar to Snapchat's discovery feature. Any user can upload videos to IGTV.
IGTV does not currently set up ads because Instagram is focused on improving user stickiness, but Strom says it is possible to launch ads in the future.
He also revealed that the number of monthly active users of Instagram has exceeded 1 billion, compared with only 800 million in September last year.
Facebook’s photo sharing app previously supported only static images and videos that lasted no more than 60 seconds. Earlier CNBC reported that Instagram plans to introduce a longer video format to challenge YouTube, which is owned by Alphabet, and its established social media star community.
The new video center allows users to stay longer on Instagram and help it get coveted advertising revenue. As the core platform of Alphabet, Snap, Twitter and Facebook continue to emerge with original and well-planned content, competition for eyeballs and advertising is heating up.
When asked how Instagram will monitor controversial content on IGTV, Strom said the company has taken steps to monitor content in its main application. However, he said, Instagram is increasing its staff to ensure that there is enough resources to monitor new content. He did not specify how many people were on the review team.
According to Instagram, IGTV also provides services to users through stand-alone applications and Instagram applications.
Strom expects that the company will not integrate too much between Instagram streams and IGTV because users may not want to watch 10 minutes of video while browsing photos.
Currently, users can already update their Instagram app to start watching long videos. Instagram said that independent IGTV applications will be launched on the Android and iOS platforms in the coming weeks.