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The most comprehensive WWDC Outlook: AR upgrade "cure" iPhone addiction habit

via:博客园     time:2018/6/1 13:46:13     readed:433


Sina Technology News, Beijing time June 1 noon news, in recent months, because of the addictive nature of the device has been blamed on Apple. Next week, the company will release new software to help people

Next Monday, Apple will be hosting the company's annual global developer conference (WWDC) at San Jose, by which Apple will deploy the next year's software strategy and organize future hardware plans. Usually, when companies upgrade their operating systems for devices such as iPhone and iPad, Mac, Apple Watch, and Apple TV, apple emphasizes that the new upgrade will further close the relationship between the user and the device and let them immerse themselves in the latest applications and games.

This year, Apple will change its tune in previous years, but emphasizes that electronic products should be used as little as possible.

Apple engineers have been working on a project called

Earlier this year, Apple's investors Jana Partners LLC and the California teacher Retirement system accused Apple's devices of being addictive. In response, Apple said it would add more

Compared with other large technology companies, the threat of smartphone addiction is not a serious threat to apple. Apple makes money mainly through hardware sales, and the upgrading of digital health software is likely to become another reason why consumers continue to buy new equipment.

In May, Google also highlighted similar tools at its developer conference. The company has developed a new interface for Android mobile phones, allowing users to monitor their time to use other applications and remind them to take a rest.

IOS software and augmented reality

Of course, this year's WWDC theme will be focused on stimulating consumer desire to buy Apple products. The company will display its strength in the field of AR by upgrading the relatively new tools on iPhone and iPad. Augmented reality can project 3-D images into the real world as people see. The company's chief executive officer pedicel Sam

As known as in the company

Major updates in the future

On the other hand, this year's conference will not mention too many software upgrades. But there will be minor new features, such as temporarily shutting down push notifications, tracking the stock market, making video calls and sending Animoji. Earlier this year, Apple executives decided to delay software updates on iPhone and iPad

Mac software

IPhone and iPad are top-level mobile platforms where developers make money from apps. Consumers spent 85 per cent more on iOS apps than on Android apps in the first quarter of this year, according to mobile data analytics firm App Annie. But Apple's other platforms

In recent years, Mac software has been yielding to the new capabilities of iPhone and iPad, considering that the benefits of iOS equipment account for 2/3 of the total revenue of the company. However, for developers and users, Mac is still a very important product. So Apple will update the Mac software again this year.

The focus of this year's update will be closer integration with iOS. The company has always had a project to enable iOS applications to run on Mac. Executives discussed it at the beginning of the year. This project will change the developer's indifferent attitude towards the Mac app store, knowing that the Mac app store has not been redesigned for several years.

Hardware products

Mac hardware upgrade is a key topic in the past WWDC. For example, at last year's conference, apple almost upgraded the entire Mac line, pre revealed iMac Pro, released a new iPad Pro, and displayed the HomePod smart box. But this year, such a large number of new product launches should not be possible.

Apple is planning to use new Intel chips to update MacBook Pro and 12 feet of MacBook, and plan to launch a new low-cost notebook to replace MacBook Air. But according to people familiar with the plans, these jobs may not be ready until the end of the year. Apple is also redesigning the iPad Pro production line to join the Face ID function, but it is expected that it will not be completed until the end of the year.

Apple Watch and Apple TV

Apple Watch operating system since its launch in 2015

Apple needs to tell developers why they should continue to develop applications for an electronic product that has so far not shown the potential of iPhone. This is especially necessary in view of Apple's plan to launch another wearable hardware device by the end of this year.

According to people familiar with the product development, apple is developing two new Apple Watch, with the same size as the current model, but the screen will be slightly larger and have no borders. Another person familiar with the matter said that these changes were probably the most significant improvement since the launch of Apple Watch three years ago. In addition, the new watch model can also use the old wrist strap.

Apple has reissued Apple TV since 2015, and every year, developers will publish a small version of its Apple TV software. The choice of applications on the product is still limited, but it is indeed necessary for the company to develop some new features for this product, which is still the core product of the apple living room strategy so far.

In the end, Apple hopes that Apple TV will be the main viewing center in its future original video competition, so Apple needs to keep a constant attention to the device.

HomePod and Siri

Earlier this week, apple updated HomePod, adding stereo and multi room music listening modes and adding calendar calendars. Apple may choose to continuously update the speakers' software when releasing iPhone new software, similar to the way to update Apple Watch.

In order to catch up with Amazon and Google's digital speakers Apple must also improve Siri. according to a Bloomberg report earlier this year. On phones, Apple plans to add a more predictable Siri this year. More major updates may take time. Seeing feature development lag behind rivals, Apple recently poached John, Google's AI executive

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