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Tencent has been questioned because of bad investment, or the TOPIC fund has been suspended.

via:博客园     time:2018/5/30 12:09:43     readed:364


Wen / Chang G

According to a number of different sources of information to Chang Gung Jun, the Tencent interest content Fund (hereinafter referred to as TOPIC), which has been paid much attention to the investment assessment, may face the fate of internal closure, and the TS that has already been issued is also withdrawn. According to the news, TOPIC was concerned by the Tencent's CEO Ma Huateng as a result of the investment review, and the need to review and assess the establishment of the fund was being reviewed.

In fact, on the day of information disclosure of the Tencent 30 million investment difference evaluation, Zhang Jun, the director of Tencent's public relations, expressed the first time to the outside world. It was not a company level investment. It has been rethinking the matter with the investment team. Then Ma Huateng's response also stressed that he did not know the case before, and it was originally efficient and put down some small investment rights to the business sector, leading to the lack of due diligence.


Another source said the Tencent had been widely criticized by the outside world in the near future, allowing Tencent internal management to start reassessing the necessity of decentralizing part of its investment rights to the business sector, although there has been no conclusion that the TOPIC will be closed, but Tencent has withdrawn the fund. Most of the TS, perhaps, conveys some kind of signal.

The person told Mr. Chang that if the Tencent closes TOPIC in the future, it may mean that the Tencent will recover the small investment rights from the business sector, so it can not be isolated to see if the TOPIC is closed.

Chang Gung Jun learned through many inquiries that the investment of TOPIC does not represent Tencent in a sense. The reason for this is that the fund is only a small investment fund set up under the OMG of one of the 7 largest Tencent undertakings. The main purpose is to cover today's headlines by flanking and gather resources for daily express and penguin.

A source said:

The afore-mentioned people told Mr. Chang that TOPIC was the first investment in science and technology media. Before that, TOPIC had invested a lot in the fields of entertainment and auto media. In the investment case, the fund has only two indicators of concern. One is whether the traffic volume of the fund is large enough, and the two is whether it can be excluded.


From many of the content entrepreneurs who have been in contact with TOPIC, Mr. Chang has learned that, for the number of hundreds of thousands of fans, TOPIC will ask for no future investment in the future, but for the large number of millions of fans, TOPIC will not make a request, but it will give priority to the penguins. Piece.

It is worth noting that content entrepreneurs will not get any resources support from Tencent even if they get TOPIC investment.

From the outside, TOPIC is more similar to strategic investors rather than financial investors for content entrepreneurs, but it is awkward for the strategic investors to provide support from the strategic investors. Internally, the role of TOPIC in Tencent is also very subtle.

In March 2017, Tencent announced that COO Ren Yuxin would succeed Liu Shengyi as director of OMG. A few months later, OMG launched a major reform. The Tencent set up an original content department to integrate all the original content teams of Tencent website into this department. At the same time, a content operation Department is set up, which is responsible for all web content and product management. Since then, Tencent vice president Lin Songtao began to manage daily bulletin, Tencent open platform manager Hou Xiaonan in charge of penguin.

At that time, the outside world interpreted this adjustment as the Tencent headline PK today. In November 2017, Hou Xiaonan formally disclosed the 10 billion plan to help the content industry in the Tencent Partner Conference. This is the first public appearance of TOPIC. After that, TOPIC began to invest in the content field, and drew the head of the penguin for the first time, which threatened the headlines today.

However, a number of entrepreneurs who have been in contact with TOPIC have told Chang Gung king that no one will give up the current headlines in TOPIC investment and the choice of one of the top two choices today.

We will continue to focus on the latest developments in the future.

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