Since its release in September, Apple Watch Series 3, which supports LTE cellular networks, has dominated the smart watch market and helped Apple to become the world's largest producer. Today, research firm Canalys shared a data showing that Apple Watch accounted for 59% of the global smart watch market in the first quarter of 2018.
Jason Low, a senior analyst at Canalys, says the key to the success of Apple Watch Series 3 is that it can support the LTE cellular network, allowing users to connect to the network anytime and anywhere. And operators are also happy to see the extra sales of Apple Watch Series 3 (many markets Apple Watch sales in operators) and flow revenue, so in 2018, Apple Watch sales were increasing every month.
At the same time, they added that Apple has made use of the shortcoming of smart watches and the lack of high-end products in the smart handset market. Android is short of Apple's competitors, and so far only LG Watch Sport, LG Watch Urbane and Huawei Watch 2 are the smart watches that support LTE, and third party applications support almost all of them. Fatal Frame。 If Google can really produce a Pixel Watch, it may still have the power of a world war.
For Apple Watch sales, Canalys believes that if the non - cellular network version is counted, it may reach 3 million 800 thousand this quarter, the most popular wearable device in the world. Although the sales figures show that the other five competitors are not much worse than apple, but they are selling cheap fitness bracelets. For example, they have 3 million 700 thousand shipments of wearable devices in the quarter, but 90% of them are millet bracelets priced at around 100 yuan.
In contrast, the Apple Watch first generation sold for $249, and Apple Watch Series 3 was up to $399, so Apple took 18% of the sales ratio to take 59% of the market, and did this make you think of the previous iPhone?
The Apple Corp has always put Apple Watch's sales results with Apple TV, AirPods, Beats, iPod, and HomePod in the "other product" category, so no one knows its specific sales. But at the May 1st financial meeting, Cook said that Apple Watch's sales were recorded, and IDC, a research firm, said that Apple Watch's shipments had surpassed the sum of the Swiss watch brands, and with the data of today's Canalys, it seemed that the pace of the apple was right again.