Vice president of the Beijing group and chairman of the Jingdong mall Technology Committee, Li kyu peak, said Jingdong AR will implement the "122" strategy, that is, the use of platform, terminal, and marketing can be a complete system, comprehensive integration of online and offline two shopping scenes, to provide a complete solution to the downstream retail partners.
In fact, Jingdong began its layout in the field of AR business in 2016. At present, Jingdong AR has already tired the corresponding technology in face recognition, picture tracking, rendering engine and other aspects. In addition, the Jingdong mall has introduced AR products such as AR real shopping, virtual trial makeup, virtual fitting and so on, providing AR shopping scenes for more than 200 cooperative brands.
BOE said that the AR shopping scenario improved the effective order conversion of the brand on the Jingdong mall by 9.6%, and the return rate decreased by 7.5%. At the same time, it has also built three platforms, including AR open platform, AR content management platform, AR marketing platform, and so on, and has built up AR ecosystem in China.
It is worth mentioning that Jingdong has also released three AR terminal products for the first time: AR dressing mirror, AR fitting mirror and AR smart glasses.
Zhao Gang, director of Jingdong's ARVR business department, said Jingdong's AR fitting mirror can complete the measurement of consumer height, chest circumference, waistline and hip circumference in 3 to 5 seconds through 3D scanning and artificial intelligence technology, and quickly establish personalized 3D virtual image to let consumers try to wear multi brand new brands with one key, and AR trial makeup mirror uses face. Recognition technology allows consumers to quickly try all the mass make-up products; AR smart glasses are used for businesses, through face recognition and large data technology, to identify the customers accurately, help the merchants to recommend more accurate products to the consumers, and improve the efficiency of the purchase.
In addition, Jingdong also announced the establishment of "Jingdong unbounded AR innovation alliance". In the new alliance, it has absorbed the retail industry partners through integrating upstream industry chain, such as 3D modeling, AR marketing, AR hardware, etc.DevelopmentThe resources are empowering to the retail industry partners to help retailers to reduce marketing costs and improve operational efficiency.