YouTube music is Spotify's most direct competitor, and Google believes that the advantage of YouTube is that it will make all the formal versions of the song and access "thousands of" related playlists, mixing, cover, field versions, and of course music.videoCombined. Google's AI technology has also been integrated into YouTube music, promising applications to find songs through lyrics or just general descriptions.
Music discovery is actually the front and center of new YouTube music. The main screen of the application will recommend new listening according to your history, location and activity. For example, airline passengers may get Brian Eno's airport music, and the gym users get something more dynamic to keep their workout. Google also emphasizes the diversity of playlists, which will also be used to recommend and present new music for users.
In terms of pricing, YouTube music will match all the existing mainstream music streaming platforms. The high edition price is $9.99, adding background listening, downloading, and no advertising experience. Anyone who already owns Google Play music subscribers can use YouTube music as part of the membership. Play music has not disappeared, but it is hard to see how Google will maintain the overlap between the two services and applications in the future.
The $11.99 YouTube advanced version allows you to get all the content in YouTube music and access the YouTube original video content library. Google has promised to expand the selection of original works through "more, larger original series and films", including comedy, drama, reality series and action adventures from Britain, Germany, France, Mexico and other countries. With the help of YouTube Premium, you will get an advertising experience, play video in the background, or download video for offline play.