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YouTube original content manager: Netflix is ​​too fast to catch up

via:博客园     time:2018/5/1 11:34:23     readed:703


BI Chinese station reported on May 1

Although it has consistently occupied the top spot in the industry, Netflix still faces an opponent's offensive madness in the streaming media field, including YouTube and Amazon. However, they still have great advantages, at least in the eyes of some opponents Netflix is ​​really out of reach.

Suzanne Dennis, the head of YouTube's global original content, admitted in an interview recently that his company’s original project was not Netflix’s opponent in investment in recent years.

"We are only just getting started now." "Dennis is referring to the YouTube Red membership service." “I think at this point you simply miss Netdlix's thighs, they lead too much. However, I think that YouTube Red still has the strength to compete with Hulu, Amazon and Apple. We are now taking this route. ”

This year, Netflix will cast a $8 billion silver bullet on content. High investment also has high returns. Streaming media giants have collected 125 million paid users worldwide in April this year.

In contrast, YouTube Red is really weak. According to 2016 reports, there are only 1.5 million paid users, plus 1 million free trial users.

After being promoted to the current position, Dennis has a lot of power. She can directly contact many top talents, which also provides her with a lot of convenience. “Many people are interested in working with YouTube. "Dennis said. "After all, we are a global brand and have a global platform." ”

Today, major tech giants are working on original content. In addition to Netflix's crazy money, Amazon will also raise its budget to 8.3 billion U.S. dollars in the future, and the newly-started Apple is also preparing to increase investment to US$4.3 billion in 2022. .

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