The expansion of Apple Music in recent years has been astounding. At a financial report conference more than a month ago, Cooke just mentioned that the number of users of Apple Music will soon exceed the 40 million mark, but did not expect this day to come so fast. Today, Variety announced a new set of data: Apple’s number of paying users for streaming services has reached 40 million.
In addition to the number of users surpassing the 40 million mark, Apple has also found a new owner for Apple Music. Oliver Schusser, a long-time European senior executive who has served for 14 years, was promoted to vice president and responsible for Apple's Apple Music and international business. , and will report directly to Apple Senior Vice President Eddy Cue.
Specifically, Schusser will be in charge of all of Apple Music's businesses, as well as iTunes Store's services outside the U.S. market, but the latter ones have been Schusser's, and under his leadership App Store has grown rapidly in all markets.Even he played a key role in the Shazam deal, so Schusser is also the right leader in the Apple Music expansion phase.
After the announcement of the appointment, Schusser will return to California's Silicon Valley from London, where he used to reside. At the same time, Schusser will travel between the new and old headquarters of Apple and Culver City for new positions.
As for Apple Music users, in September 2017, its users reached 30 million people, currently has more than 40 million users in 115 countries, and 8 million free trial users, so now Apple Music has monthly The rapid growth of 5% is far better than the 2% of competitor Spotify. Not surprisingly, Apple will begin to threaten Spotify this summer.