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Zuckerberg Testified in U.S. Congress: FB Will Not Sell Data to Advertisers

via:网易科技     time:2018/4/11 8:31:35     readed:650


Zuckerberg is facing the biggest scandal since Facebook was founded 14 years ago. He wants legislators, investors, advertisers and Facebook's 2.2 billion users to rest assured that their data is credible. He said: “My top priority has always been to uphold our mission to connect people, build communities, and connect the world more closely. As long as I run Facebook, advertisers and developers will not give priority to this. problem."

At the start of the hearing, Senator John Tuen of South Dakota said Facebook was risky and "the world is listening."As the doubt began, Zuckerberg admitted that his company had made a mistake.He said Facebook was "undergoing a broader philosophical shift."He has repeatedly reiterated that Facebook's policy is largely passive, requiring users to complain about content or posts on social networks, which he believes needs to be changed.

The senators' questions focused on the main issues of Cambridge Analytics and Russia's intervention in the US election.Vermont Senator Patrick Leahy. asked Zuckerberg if Facebook was linked to the Robert Muellerman investigation.Zuckerberg finally said they were working with the special adviser and that he had not been questioned.

The senators also asked Zuckerberg a variety of questions about user data, especially in advertising. Zuckerberg said: "Advertisers tell us which audiences we want to reach. We will advertise as required. But we don't sell the data to advertisers."

Many advertisers have abandoned Facebook, and users have launched a campaign on Twitter called "remove Facebook."Prominent tech executives including Tesla's chief executive, Elon Muskand Apple's chief executive, Tim Cook, have all been critical of Facebook.Musk also deleted Tesla and SpaceX's Facebook page.

Zuckerberg said in his testimony: “Now it is clear that we have not taken enough measures to prevent these tools from being used for harm, including spreading false news and hate speech, foreign intervention in elections, and developers’ use of data privacy. We are responsible for ourselves. Without enough knowledge, this is a big mistake."

When Senator Lindsey Graham asked whether the Facebook should be allowed to regulate, Zuckerberg replied: "my position is not that there should be no regulation.But I think the real question is, as the Internet becomes more and more important in people's lives, what is the right regulation? "

As Facebook founder, CEO and chairman, Zuckerberg also answered many questions about the business, such as whether Facebook will consider the payment model in the future, rather than the free model based on target advertising, he responded: "Facebook There will always be a free version."

Zuckerberg said that the next year will be very important. Not only will the United States face mid-term elections in November, but Pakistan, Brazil and Mexico will all hold elections. He said: “This is one of the top priorities I faced in 2018. I want to make sure that they are fine. Facebook has not been used to mislead voters. One of my biggest regrets is that we have not been able to detect the Russian threat in time. ”

Fourteen years ago, Zuckerberg once said: "I think it is almost impossible to start a company in a dormitory and develop it to the size we have now without making mistakes."

Zuckerberg testified at a joint hearing of the Senate Judiciary Committee and the Commercial Committee. The two committees have a total of 44 members, close to half of the US Senate.

Since the 2016 presidential election, even though other Facebook executives, such as COO Sheryl Sandberg, chief operating officer, and Colin Stretch, chief legal adviser, have travelled to Washington, D.C., to meet with lawmakers or testify,But today is Zuckerberg's first appearance before lawmakers.He will also testify before the House Energy and Commerce Committee on Wednesday local time.

In the days following the 2016 election, Zuckerberg said that Facebook was used to spread false information and influence the outcome of the US presidential campaign. It was a "very crazy idea." However, his assertions began to collapse last fall. A few weeks ago, Cambridge Analytica’s abuse of the Facebook data scandal was revealed.

Facebook said in a statement on March 16 that it would suspend Cambridge Analytics and its parent company SCL Group from using the Facebook platform because of improper data use.In the days that followed, Christopher Wylie, a news media and former Cambridge analyst, reported that University of Cambridge researcher Aleksandr Kogan had retrieved personal data from 50 million Facebook users.

This figure was raised by Facebook to 87 million people last week. Users were told that this information was used for psychological testing, but they were actually used to model the psychological characteristics of millions of American voters.

Cambridge Analytics helped Donald Trump run for president, including working with Steve Bannon, Trump's former chief strategist, and funded by Donald Trump campaign financier Robert Mercer.John Bolton, Trump's new national security adviser, used the data.

For the first time in 2015, Facebook learned that Cambridge Analytics did not destroy the data obtained by Cogan. In response to recent controversies, Facebook announced a series of changes, which Zuckerberg emphasized in his opening remarks today. The new policy includes:

1) The identity of large page managers and those who purchase political advertising now needs to be verified;

2) The Facebook platform application that can access a large amount of user data needs to be reviewed;

3) Now, application developers need to sign a contract license to access user's posts or private data;

4) If the user does not use the application within three months, application developers will no longer allow access to user data.

Facebook also suspended Facebook platform and Messenger platform applications and chat robot review. Allegedly, in order to ease people’s concerns about privacy issues, the company chose to postpone the release of a portal with voice control and facial recognition capabilities.videoChat device.

Facebook yesterday released a tool that informs users whether their data was improperly obtained by Cambridge Analytics. In addition, the company has introduced other tools to let people know if they are inadvertently fans of Facebook's Russian chat bots and let voters know who is paying for political advertising.

The testimony came days after Zuckerberg endorsed the honest Ads Act, which requires social media platforms with more than 50 million users to document political advertising purchases.Democratic Senators Amy Klobucharand Mark Warner have called on Twitter and Google to support the bill.

Such legislation may prevent the sale of more than $200,000 worth of advertisements to Internet Research Institutions (IRA). Before, during, and after the 2016 election, it used Facebook to tag American voters, which is believed to be funded by the Russian government.

In February, 12 current and former employees of Internet research institutions were sued by special counsel Robert Mueller.Internet research institutions, such as Blacktivist and Heart of Texas, created false organizations to spread false messages before and after the 2016 election and to create divisions among U.S. citizens, the indictment said.They even organized protests and anti-protests involving Russian agents.Last week, its security team deleted Facebook pages and Instagram accounts linked to Internet research organizations.

More than a dozen US intelligence agencies have found that social media platforms such as Facebook are used as part of a multi-pronged attack. The purpose of these attacks is to spread false information among voters and invade the voting systems of more than 20 states, including California, Texas, Florida, and Illinois, which have the largest population. The investigators believe that the goal of these people is to sow the seeds of mistrust in the democratic system and question the authenticity of the election results.

For Facebook, it was an unprecedented and most difficult couple of weeks, and not just because a controversial memo, < the="" ugly="" />, written by Andrew Bosworth, vice-president of Cambridge Analytics, in 2016, had recently been leaked to the press.The memo notes that continued growth is good for companies, even if the platform is used by bullies or terrorists to advance their agenda.

Most importantly, last week Facebook announced a plan to launch a "do not send" feature for Messenger. Earlier reports said that Zuckerberg’s message on Facebook Messenger had mysteriously disappeared.

Public relations and policy experts say Zuckerberg has two things to do at this week's hearing.The first is an apology, a convincing apology.Second, he wants to reassure lawmakers that he could use the event to challenge California-based chief executives.Chuck Grassley, Republican chairman of the U.S. Senate Judiciary Committee, said in a statement last week: "users should know how their information is shared and secure through all data exchanges on Facebook and other platforms."

In the testimony, Zuckerberg said that even if the foreign actors or third-party developers misconduct, the responsibility will stop with him. He said: "I founded Facebook. I'm responsible for operations. I'm responsible for what happens here. "We need some time to complete all the changes we need to make, but I promise to do it well. "(Small)

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