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Why don't the old users buy iPhone X? Not just because of poverty

via:威锋网     time:2018/3/6 13:07:46     readed:412

Why don't you buy iPhone X? Maybe all of the reasons are the same as the small editor: because there is no money. But seriously, the answer to this question is likely to be important for apple, after all, consumer demand is the first. Today, foreign media have done such a survey. According to the answers given by users, the main reason for not buying iPhone X is not only expensive, but also because of its lack of attractive functions.

The survey is from Michael Olson, an analyst at Piper Jaffray. They recently asked 1500 old iPhone users to explain why they didn't upgrade to iPhone X. For this problem, 44% of the users say that their iPhone is all normal now, so it is not necessary to replace the new machine, and indicates that iPhone X lacks the outstanding new functions to attract them to abandon the old iPhone which is still in normal use.

And there's not much people who think iPhone X is too expensive, only 31% of the old users think that the price of $999 is too high. 8% of the respondents believed that the iPhone X 5.8 - inch screen was not big enough, and 17% of the respondents gave other reasons. Because this interview is an open answer rather than a fixed answer to vote, so the "new function is not attractive" and "the price is too high" is indeed a common view of consumers.

But it is clear that the 2018 iPhone may be able to solve part of the problem, analysts believe that the three full screen iPhone although not in function has been improved, but the price is too high and will solve two problems of the screen is too small, 6.1 inch and 6.5 inch two iPhone screen is large enough, and the 6.1 inch version the price will be $699 to start, and iPhone 8 as cheap.

So Piper Jaffray thinks that in the 2019 fiscal year, apple can sell 233 million 800 thousand iPhone, because three new iPhone X will be released in the autumn of 2018, so the company predicts sales in the 2019 fiscal year. In contrast, the total sales volume of iPhone in fiscal year 2017 was 223 million, which has been the best result in recent years.

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