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WeChat's ecommerce platform is slightly selected on the line, but the design looks a bit simple

via:CnBeta     time:2018/3/3 10:11:36     readed:509

The interface journalist then tried to find the trace of WeChat's "shopping" entrance, and did not find it. The insider told the interface reporter, in fact, "micro selection" has not been in the WeChat entrance for public testing, at this stage, it is still a grayscale release.

However, micro - selection did not reveal the duration of this grayscale period and the formal release time.

Some users can see micro - selected pages in the first - level entrance to WeChat shopping.

Some users can see micro - selected pages in the first - level entrance to WeChat shopping.

Although the first level entrance on WeChat is not fully open,Small program"Good shop micro selection" has been approved in March 1st. Now it is open to users. Users can directly search for key words in WeChat, visit micro selected users, and visit WeChat through all the entries of small programs.

According to official data, up to now, there are more than 50 thousand stores that have been selected by the micro selection program, and 357 new ones in March 2nd.

But now, the design of each store is relatively simple. The home page is mainly divided into four parts: the overall product graph display, the visual store text introduction, the credit certification and the latest trend. Browse the commodity option is similar to the circle of friends, businesses issued a text with a few pictures, with the number of not more than 9. If you want to communicate with customer service, users can click "chat" in the lower right corner of the shop and start a dialogue directly. However, the reporter found that many shops will interface, one in a graph display of goods between their personal micro signal. In the credit certification column, the certified merchants display as Taobao merchants and later label the Taobao as a crown or a few gold crowns.

Micro program end screenshot

The situation in the red people's area is a little mixed, with the red gold of the Taobao network and some red people who seem to share their personal life.

Before the interface was reported, micro selection is a joint venture after the establishment of a joint venture between the Jingdong and the beautiful united group. In January 4th this year, the Jingdong and the beautiful United Group announced that the joint venture company mainly focus on operations in the WeChat social ecological business platform, explore the mode of social innovation in the field of electricity providers, the future will be to the electricity supplier businesses especially small and micro businesses, open WeChat shopping level entrance flow.

WeChat's ambition in e-commerce is long.

Since the release of Mini Programs, WeChat has been releasing good news to e-commerce businesses. On March 27th last year, WeChat announced that Mini Programs launched six new features, "Official account Custom menu click to open the relevant Mini Programs" and "Mini Programs template message can open the relevant Mini Programs" two are considered WeChat abandoned the restraint on Mini Programs. And chooses to open to Official account the new channel realises the entrance.

Then last November 6th, WeChat announced that a major function of the small program was online -- supporting small programs to open web pages directly, while supporting small programs from embedded web pages. This function was released before double eleven, so many e-commerce businesses have guessed that the purpose of WeChat's move is to make a paving for the formal entry into the e-commerce field.

On the other side, Nikkatsu micro XinDa 900 million already let see opportunity business platform, unable to hide greeds". The first thing to taste is a lot of spice. It first ripped a flow hole at WeChat, and swept the whole WeChat group in fission marketing mode. When the small program was online, the group mode became easier to share. There have been many media reports that have surpassed the Jingdong, which is only less than two and a half years since it was established.

However, in the end, micro selection is a new thing. As a platform for e-commerce, it will continue to pay attention to the follow-up of the interface news.

Source: interface news Chen Tianqi


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