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Google in the end who control? Alphabet publishes details of Page and Pique's terms of reference

via:博客园     time:2018/2/27 10:01:28     readed:251

According to CNBC, the just announced communications agreement between Alphabet, the parent company of Google, and the Securities and Exchange Commission (SEC) reveals details of the company's decision-making on the different businesses of its 12 companies.

谷歌到底谁管?Alphabet

Figure: Google parent company Alphabet CEO Larry & middot; Page (Larry Page)

Google reorganized the corporate structure in late 2015 to form Alphabet, which now strips Google from "other bets." Among them, Google has advertising business, as well as other businesses (such as cloud computing and hardware). And "other bets" include 11 different companies, like Waymo, a driverless car company, and Verily, a medical subsidiary.

Late last year, the SEC questioned the details of how Alphabet's chief executive Larry Page had a number of decision-making powers in Google's business and talked about the details of Sergey Pécs, CEO Sergey Brin Brin) and Google CEO Sundar Pichai (Sundar Pichai) were asked different information.

In accordance with the U.S. Securities and Exchange Commission's communications rules, Alphabet gave a reply on December 15 last year, and the content was released today. Although this information provided by Alphabet is not as shocking as it is, Alphabet provides unusual insight into the company's complex structure and the authority of executives in decision making. Here are some interesting insights:

Page is the same for every company

As the CEO of Alphabet, Page regularly receives financial information on each of the Alphabet subsidiaries, but he is not responsible for the internal resource allocation of Google or "other bets."

Weekly, Page will receive reports summarizing the company's revenue and operating profitability as a whole, combined with other bets.

Every month, Page will receive the "other bets" operating results. Every quarter, he receives the results of Alphabet's operations, including the breakdown of revenue from Google's products and the operating performance of each subsidiary.

Within Google, Page does not receive certain profitability or expense information as part of a weekly, quarterly, or any other periodic report. For example, Page does not receive reports that show the profitability of YouTube and Google Cloud.

Page proposed that Google CEO Pizzeri and CEO in charge of "other bets" be compensated, but without the compensation of other executives.

The CEOs of the subsidiaries of Alphabet include:

GV: Venture Capital & Dd; David Krane

Capital G: Growth Equity Investment & David Lawee

Verily: Health Medical & Andrews & Conrad (Andrew Conrad)

Calico: Biotech & Arthur Levinson

Jigsaw: Geo-Political Thinker & Jared Cohen

Chronicle: Cybersecurity & Stephen Miller; Stephen Gillett

DeepMind: Artificial Intelligence Research & Demd & Hassabis

Waymo: Driverless Cars & Johndock; John Krafcik

Sidewalk Labs: Urban Innovation - Dan & middot; Dan Doctoroff

X: R & D Lab & Asd Teller (Astro Teller)

Access: Network Provider & Denver & Dinesh Jain

Google CEO Picaj and "other bets" have nothing to do

Although Alphabet last quarter's earnings were all from Google, which also accounted for more than 98% of Alphabet's total revenue, Pizarz neither received any financial information from Alphabet, nor did it have any decision-making power .

Take Nest as an example. This non-interference relationship is most vividly demonstrated. In 2014, Google acquired Nest for $ 3.2 billion. When Nest peeled from Alphabet to become an independent subsidiary, it has no connection with Google. But in the end, Alphabet decided to reintroduce Nest back to Google earlier this month.

Picaj did not have the power to allocate all of Alphabet's resources to Google, but he had a huge influence within Google. Inside Google:

Picazzies receive weekly and quarterly reports, including financial information for each of Google's product areas, such as YouTube, ads, and hardware, including operating results, capex and Google's total workforce. Quarterly results include operating results for each product area and product category, specific feature support and number of employees.

Both Page and his co-founder, Alphabet president Sergey Brin, did not receive Picassies's weekly and quarterly reports.

Even without the approval of Page, Pizzeria could make non-standard licenses or similar arrangements at Google to invest in and merge the acquisitions of butchers. In addition, capital expenditures, real estate, business arrangements, including licensing, cooperation, revenue generation agreements, and other similar transactions and spending, have met the set dollar threshold (undisclosed).

Although Susan Wojcicki and Diane Greene each have a "Google CEO" title in charge of YouTube and cloud computing, respectively, Pizjay is The only Google executive to contact and stay in touch directly with Page.

Brin & Ruth Porat (Ruth Porat)

Brin will receive the same report as Page. In addition to Page, he also needs to review the annual business plan for "other bets", but Page must give the final approval.

Brin and Page will oversee "other bets", and occasionally work with Google leaders in different product areas, but these leaders do not have a direct responsibility or contact with them. Page and Brin's "interaction" are recommendations for engineering and technical specifications for research and product development programs.

Borat, the chief financial officer of Alphabet, is involved in the annual business planning process for Google and other bets.

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