In 2015, Apple launched the 3D Touch feature in the new mobile phone, but it did not reach the Apple Corp's expectations. According to the latest news of the foreign media, in this year's new mobile phone, Apple will cancel the press screen function.
The so-called pressure screen is that users take different efforts when pressing on the screen. The system will be interpreted as an input mode, triggering different functions and operations of the system.
In fact, in the past few years, a large number of consumers have pointed out that the pressure-sensitive screen is a chicken ribs function and is not very practical. So far, there is not a lot of Android handset vendors to learn about Apple's innovation and launch the press screen.
According to the U.S. financial investment website Motley Fool reported that Taiwan KGI securities analyst Guo Mingji in a research report pointed out that in the day before, Apple will launch a variety of intelligent mobile phone this year, including a 6.1 inch LCD screen mobile phone, Apple will abandon pressure screen function.
The media pointed out that although Apple was later fully equipped with a pressure screen in all the phones, it was not a major innovation that Apple had expected.
Media pointed out that Apple cancel the pressure screen function is actually a reasonable move, it can not only reduce the cost of mobile phone manufacturing, reduce the complexity of product design, or the difficulty of manufacturing.
But even if the apple has canceled the press screen in the new mobile phone, consumers can still continue to buy old mobile phones with a pressure-sensitive screen. When the three new mobile phones are released in the fall, they will be selling off the old ones. Last year, Apple also cut down the old phone and sold eight mobile phones to the world's highest record.
11 years ago, Apple launched the iPhone phone. Since then, many innovations of Apple Mobile have been learned from Android mobile manufacturers. However, the function of pressure screen has not changed into a boom of mobile phone industry. Later, a few Android mobile phones also launched the press screen function, but not a consumer praise.
Last year, there was an innovation boom in the smartphone industry, with the theme of narrow borders, high screen ratio, and the 2:1's thin screen. In addition, apple, HUAWEI and other dominant manufacturers have begun to develop a special processor with artificial intelligence functions, hoping to bring some differential competitive advantages on the chip.
It is worth mentioning that, in the iPhone X mobile phone last year, Apple introduced several innovative features, such as the first in the industry to implant a 3D recognition sensor, launched three-dimensional face recognition (Android manufacturers in the past has launched the plane face recognition), other Apple executives do everything possible to enhance the reality of mobile phone marketing.
But it seems that some of the innovations in Apple have not been emulated by other mobile phone manufacturers. According to Taiwan media, Android mobile phone makers will not mimic apple this year, introducing face recognition or embedding a three-dimensional recognition sensor.
Apple - marketing mobile phone augmented reality, the market repercussions slightly flat, did not appear the Nintendo Co Pokemon GO game fire scene. Institutional statistics show that third - party developers are getting fewer and less augmented real - time software, showing a decline in interest.
It is worth paying attention to whether other Android handset manufacturers will completely abandon the design of the chicken ribs, as apple gives up the function of the pressure screen.