Amazon is developing an artificial intelligence (AI) chip, mainly for Amazon Echo and other hardware devices based on Amazon's Alexa virtual assistants.
According to people familiar with the matter, the chip will greatly improve the data processing capability of Alexa based hardware devices, so that these devices can respond to user commands more quickly.
This has made Amazon a large technology company that developed artificial intelligence chips after Google and apple. The reason these technology companies do this is to personalize their own products. But for Intel and NVIDIA and other traditional chip companies, this is not a good sign, because their customers will become the competition.
The Amazon and Google's independent research and development chips also remind us of the early conditions in the technology market. At that time, large technology companies such as IBM and Sun were involved in various fields, including the development of home chips and software. But in the past few years, in order to personalize the product, Apple has begun to develop its own chip, thereby reducing its dependence on external partners.
In fact, over the past two years, Amazon has been buying and recruiting talent
The insider said the day before, now Annapurna Labs is for the development of artificial intelligence hardware chip Alexa based on virtual assistant.
Amazon refused to comment on this.
In addition, Amazon in December of last year to about $90 million acquisition of home security camera developer Blink, which also largely enhance the ability of Amazon's chip design. Blink initially developed chip products for video compression, and later transformed the camera based on these chips.
Paysa data, a research firm, shows that Amazon has 449 employees in the United States with special chip technology, including Blink. In addition, there are 377 vacancies in the relevant positions. Amazon has started hiring and has attracted a lot of talent from Intel, Microsoft, apple and Qualcomm.
The development of a chip based on artificial intelligence algorithms can make Alexa based hardware more attractive to consumers. Because it means that these devices will have more processing power and do not have to push all the tasks to the cloud.
Currently, Amazon Echo's built-in chips are relatively simple, allowing users to access the
Babblabs CEO, Chris Luo Wen and Chris Rowen, a voice-processing start-up, said:
Data center chip
In addition, Amazon's cloud services division
According to LinkedIn, the company has recruited at least nine former engineers from chip start-up Tabula. Tabula, founded in 2003, is a major developer
One of the former Tabula executives at AWS is Randy o Huang (Randy Huang), the chief engineer. At Tabula, Randy o Huang is the head of the chip architecture team. People familiar with the matter say Randy o Huang is recruiting more people.
Randy o Huang has not commented on Amazon's development of artificial intelligence chips. If Amazon is really developing artificial intelligence chips for the data center, it is following Google's footsteps.
In 2016, Google released a model called
Google, which has been working on the chip since 2013, said in a statement:
Amazon's own development of data center chips is a serious threat to Intel and Nvidia, which controls 98% of the server master chip market. Nvidia has developed artificial intelligence chips that work with Intel's master chips for these servers.
FPGA chip-licensing start-up Flex Logix Technologies CEO Geoff Tate says:
At present, there are about ten first company artificial intelligence in research and development chips. They are attracting the interest of many investors, and several companies have already raised $more than 100 million even without the release of their products. However, they can get very limited customers, especially in the data center market. In addition, the market can not hold more chip start-ups.
CEO, of an artificial intelligence chip start-up, said: