Facebook is preparing to expand its online video service Watch. Compete with Google's video site YouTube by opening the Watch platform to more independent content creators. Facebook move will increase the number of long video on its platform, and you can advertise in these videos. These added long videos will also reverse the trend of users' decline in the usage of their platform.
According to anonymity media agencies, Facebook wants more users to upload original content for the Watch platform. Instead of buying copyrighted content for these user-generated content, Facebook uses a YouTube-like model where creators upload their homemade content to Watch for free and earn revenue by splitting their ads during play. Facebook's ultimate goal is to create a sustainable, ad-supported video platform that will not cost much for most of Watch.
After video creators find it harder and harder to get revenue from YouTube, they urgently need to find other, similar video platforms.AmazonSpeak with advertising agency that it will build a video platform supported by advertising.
Facebook's plan to attract more independent content creators is the latest step into the online video space YouTube holds. Currently, not all content producers on Watch are eligible for advertising. According to companies that have partnered with Watch, Facebook pays part of the media, studios, and creators what they offer based on length and exclusiveness, paying between 10,000 and 500,000 royalties per episode. Based on "collaborators", some video episodes are not paid.
Facebook declined to comment.
Facebook went live on Watch in August 2017 to increase the number of long videos on its platform's episode type, as well as a portion of video ad revenue from online video giant YouTube. Originally released on the Watch platform was "Comeback Kids" provided by digital media company The Dodo, with a gourmet show "Struggle Meals".
In December last year, Facebook announced that it would place an ad in front of its video on the Watch platform. At the same time, in order to ensure the retention of users, Facebook requires the video duration must be more than 3 minutes in order to achieve the purpose of advertising in the middle of the video, the ads appear in the video 90 seconds after the start. In the past, the video duration only needs more than 90 seconds.
Facebook hopes to increase user experience by adding video content. Recently, Facebook said total users' usage is decreasing at 50 million hours a day, in part because of a change in news display algorithms.
Media agencies said their clients are interested in advertising on Facebook, but more money has been used to buy ads from the news feed News Feed instead of the Watch platform. Brands are also hesitating to advertise on the Watch because they are not quite sure where Facebook will display their ads.