It is understood that in March last year, the Korean electronics giant Samsung for the first time announced the LED movie screen news, and in Las Vegas Orleans hotels and casinos for the first time in a series of activities to show such a movie screen. This 10.3-meter-long movie screen has been installed into the Lotte World Movie Hall in Korea. After that, Samsung put their own LED screen to all parts of the world, and now finally came to China.
This Led screen will bring what kind of experience?
It is understood that the Samsung LED movie screen has a screen width of nearly 10.3 meters, ultra-clear 4K resolution (4,096 x 2,160) and higher than the traditional projector 10 times the peak brightness (146fL), is currently the only picture quality DCI-compliant LED display.
Compared with the traditional projection technology, Samsung LED movie screen into the high dynamic range (HDR) technology, which is a concept of color range, which means that it is blacker black, white whiter, more realistic picture quality effect .
At the same time, it delivers perfect color accuracy (DCI-P3 color gamut) at peak brightness, presenting vivid colors to viewers.
At the same time, the combination of Samsung LED cinema screen and Harman JBL audio technology, the use of high-power speaker surround screen design, into the patented audio processing technology and JBL's exclusive Sculpted Surround (carved surround sound) system, build A more stunning three-dimensional surround sound effects.
In addition, this LED cinema system is also suitable for business activities, sports competitions, game competitions, concerts, theater theater performances, etc., to create more business opportunities for theaters.
Consumption upgrade, can replace the cinema screen?
For now, for cinemas, projectors and screens are still the lowest-cost projection technology, LED screen, the relative cost of higher.
However, in the long run, it may not be impossible for an LED movie screen to replace traditional projection.
First, fans' demand for audio-visual experience is also escalating.
According to the State Press and Publication Administration of Radio Film Bureau data show that the Chinese movie market box office in November 20, 2017 for the first time exceeded 50 billion mark. With the release of diversified high-quality films, the expansion of the number of viewers and the ever-improving cinema construction, the demand for audiovisual experiences by fans has also escalated, and people expect more perfect visual and auditory effects.
On the other hand, LED movie screen is also for the differentiation of the theater to increase competitive strength.
It is reported that from the beginning of 2016, the construction and installation of global giant movie theaters has surpassed that of ordinary digital screens. After reaching the quantity target, modern digital cinemas began to pursue high-end and high-quality viewing quality and fully demonstrated the advantages of various projection technologies and formats. In order to form their own competitiveness.
Therefore, in the near future, it is bound to have more LED cinema systems in major cinemas.
Jin Yuan Duo, president of Samsung Electronics headquarters in Greater China, also said: "This time, Samsung LED display technology for the first time applied to the movie screen, is our first time into 'new film era' without projector, through more real, Its environment of audio-visual enjoyment, so watching experience subversive changes.
It is reported that by the end of 2020, Samsung will include the United States, China, Europe, Southeast Asia and other places, accounting for the number of 10% of the world's cinema installed LED screen.
Further lead to cultural changes living room
For Samsung, it wants more than just traditional theater, but also consumer-grade products. In this event, Samsung 75-inch large-screen TV has attracted the attention of everyone.
From the first 14-inch tube TV "Beijing" in the 1950s to the 25-inch color TV in the 80s and 90s, and now the display of 75-inch and even 100-inch TVs, the TV industry is pursuing the "big screen" Never stopped on the screen more and more has become irreversible industry trends.
At the same time, as the display technology continues to evolve, the cycle from 2K to 4K to 8K continues to shrink. Coupled with technologies such as HDR and quantum dots, the viewing of big-screen TVs is no longer harsh on viewing conditions Limit, small living room can play big TV, the living room officially entered the 75-inch full-screen era.
In addition to viewing distance restrictions, 75-inch TV brings the audio-visual experience is also small screen unmatched. Perfect immersion, immersive viewing experience, fun dripping game experience, Samsung's big-screen TV is set off a 75-inch big screen change, so watch a big screen TV gradually become a habit.