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Snapchat Open Stories users can share content to other platforms

via:博客园     time:2018/1/24 16:32:46     readed:756


Huafeng instrument

You can see Snapchat in many other places later.

The interface was previously reported as Snapchat is developing a new feature, "Stories Everywhere" ("The Story Is Everywhere"), which users can share outside of the Snapchat application, according to sources familiar with the technology newscast site Cheddar. story. Let Snapchat content be distributed on more web platforms and get new users to sign up for Snapchat downloads.

Now the news has been confirmed.

On Tuesday, Snapchat officially opened the Public Stories feature, allowing users to share their content outside of Snapchat on a platform that was not available to Snapchat users.

Users hold a Stories, you can share it to SMS, email, and other social platforms, such as Twitter or Facebook.

Snapchat will create a link for each story, and the links users share will be redirected to the video player on Snapchat.com, where other users can watch the story without logging in. Users can also share Snapchat's Stories as an add-on to other platforms, a video-on-play plug-in similar to what Youtube can embed, and Twitter to embed tweets into articles as plug-ins.

Snap told Tech Crunch in part that launching this feature is partly due to allowing users to showcase content from within the app to users who are not already on the platform, as well as making it easier for third parties, such as the media, to more easily integrate Snapchat's content into their stories in.

According to Recode analysis, Snapchat has three benefits. One is to increase the number of users in Snapchat; the other is to expand the influence of Snapchat-based content production on top of its users, not just to its teen users; encourage professional publishers and head users to produce better-quality content.

According to The Verge, Snap said the feature will be available in the coming weeks alongside the latest design changes in the App, first in Australia and Canada.

The latest version of Snapchat, the interface has also been reported that Snapchat will social and media content, chat and Stories between friends on the left, publishers, creators and community Stories are placed on the right .

Looking at the two messages, those Stories on the right side of Snapchat in the future will be Public Stories that can be shared with other platforms.

Public Stories is the part of the Stories the user would have chosen to make public to the community at Snapchat. Such as Official Stories from Snapchat accredited organizations, celebrities, and celebrities, Search Stories that users publicly share to Our Stories and are publicly searchable in Snapchat.


If you do not understand the features of Stories, here is an introduction to what Stories is.

You can think of it as something on Snapchat, and Stories are an important way to produce and share user content on Snapchat.

At Snapchat, users will instantly take some photos or short videos, or Snapchat collectively referred to as "Snaps", and instantly share with other users. And if users are always ready to upload these Snaps Stories, each Snaps is like a moment, a small clip or clip tidbits, in Stories in accordance with the chronological sequence of play, just like a story.

Imagine a travel scene, at any time on the road to shoot at any time to share, Stories will naturally complete a travel story, others can simultaneously see your journey to share.

Stories have implemented a continuous story as a way of fragmenting content. Users do not need to think in advance what to shoot, with what kind of thinking connection conversion, there is no need to explain the antecedents and consequences, do not need consistent and uninterrupted logic, can dare head. With just a few clicks, it's natural to string together a story, which lightens the mindset of content creation.

Stories This product innovation has changed the Facebook-led social platform News Feed content sharing mode. And has been the social platform "drawing lessons from", the earliest Facebook Instagram, which began loading this feature in 2016, and the MAU so rapidly increased. After the sweet taste, in March 2017, Facebook and its home WhatsApp also launched Stories. Facebook was still testing a desktop version of Stories last week. Also in China, weibo also added this feature.

At Snapchat, its initial product was called My Stroy, which was limited to intimate sharing between users and friends, but it changed the way that Snapchat initially interacted via peer-to-peer dialogs and Snapchat began to show openness.

Snapchat later developed "Our Stroies," a site that is located at the same event, such as Electric Daisy Carnival, where all users can share Snaps at the event, even though they are not friends with each other. Part of the user's content is open to the entire Snapchat community, allowing users to see other users' sharing by geolocation and search.

After that, Snapchat went live Live Stories. Live tracks real-world events around the world, editorial editors at Snapchat editorials such as the Super Bowl or Grammy Awards, festivals like Christmas, or catastrophes like hurricanes.

This can even be an interesting live coverage of the UGC model. The New York Times studied Live's expression from the news storyline, "and this summer, when other media targeted Trump, the Snapchat news team spent days tracking Louisiana's floods. This is very unusual in itself, and Snap's presentation is also groundbreaking: traditional TV news is usually aerial or fixed, but Snapchat's videos come from shelters, shelters, schools and more A perspective. Snapchat combines natural disasters, macroscopic stories of government responses to disasters, and microscopic stories of individuals suffering losses, and even interspersed with some lightly humorous or boring pieces. & rdquo;

Because Our Stroies, Story from the original private sharing into community collective narrative and creation, and from the original intimate community gradually turned to open.

Open also brought a huge amount of data, the earliest Snapchat editing by artificial screening, apparently too much load, Snapchat loaded the search, according to the geographical location and interest screening, but also through the machine learning method to sort. Later, Snapchat also added a Snap Map function, on the map can be seen through the heat map Snaps publicly shared hot spots, where Snaps up, representing there may be more lively, but should go live in the past.


Just as the content on Snapchat has a "life span", the Snaps shared in the message burn after reading, the user-produced Stories originally had only 24 hours of life, then expired, and Our Stroies was originally 30 days . The life of Search Stories made by users that are publicly searchable now also becomes 30 days.

In keeping with Cheddar, a technology newscast site, Snap parent Snap Inc. got Rahul Chopra, the former head of North American media giant News Corp., leading the effort.

Chopra is experienced in content distribution, especially UGC video content, knows how to find valuable content from fragmented UGC content, and makes money from it.

Chopra first joined News Corp's Dow Jones, where he was responsible for BD, and later in charge of distribution of video content, including WSJ Live. In 2013, News Corp. acquired Storyful, the UGC source verification service, and Chopra joined Storyful, the following year as Storyful CEO.

Founded in 2010, Storyful's main business is to verify the sources of UGC video released by social media, or simply, to identify fake news. Storyful's profit model is to earn revenue by winning copyrighted UGC videos from verified sources, getting ads from major video platforms, and serving news media and other major media outlets.

However, according to Tech Crunch, Snapchat has no plans to load ads on Stories shared on other platforms, but does not rule out the future as a profit strategy.

In November, Snapchat announced a revision to separate social media from social media. The Discover section will release selected UGC content, including Netflix or KOL, or other What users do not know but choose to publish.

It now appears that Snapchat is also behind the distribution of original content after social and media separation. Snapchat is not just social, but also media or content platform.

Even social may seem like you can not make more money for Snapchat, and as a content-production platform, Snapchat can have more profit opportunities by outputting content to other platforms.

After releasing the Q3 earnings disappointment investors, Snapchat CEO Evan Spiegel once said on the Earning Call,

Our users create content for their friends, publishers produce high-quality content, and we've made significant progress at both points in the past. But we've always overlooked that creator community on Snapchat, creating and distributing public Stories for a wider audience of Snapchat.

In 2018, we will create more distribution and revenue opportunities for these creators, work to empower our creative communities, help them express themselves to a wider audience, and build business models based on their creativity.

We build an ecosystem that allows art creators to more easily move from interacting with their friends to creating content for a wider audience. Get them to generate revenue from these content creation and potentially use our professional tools to create better content.

And, Spiegel said at the time,

Our three new priorities in 2018: User Growth, Content and AR.

So it seems, AR is Snapchat's creative tool, in order to promote content production. The open distribution of content, but also for the Snapchat to create an open ecology, for its users to bring new opportunities for growth.

Can this series of changes and changes in Snapchat ultimately drive its continuous downturn in subscriber growth and revenue? The interface will continue to focus.

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