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Facebook Launches News Feed Trust Survey: Science Behind Behind

via:CnBeta     time:2018/1/24 11:32:08     readed:836


Data map

The survey mainly contains two questions:

Do you know the following website?



How much do you trust each website?

-complete trust

- Very trustful

- Some trust

Almost no trust

- totally distrustful

Many reporters for this survey of Facebook are not optimistic. Hannah Kuchler of the Financial Times said: "People can play this survey, and I did a more powerful investigation at the fast food restaurant."

Sarah Frier of Bloomberg questioned: "It's a bit of a brand awareness survey that an advertising agency does. Trusting the news can be a lot more complicated. How good is the source of the article? Have other sites verified it? Or analysis?


Journalists argue that the inaccurate results of Facebook surveys can lead to the wrong publisher rankings, and those publishers may prefer the most party-wide sites, further adding Facebook's negative impact on democracy .

For some users, this survey seems to imply that Facebook lacks thoughtfulness, arguably, that it should be able to come up with better surveys.

According to news research director Adam Mosseri last week published research methods speech is not difficult to find in the Facebook survey at least one missing part, namely, prioritization: the user to see whether the content is to provide information function; whether the content Relevant to the user's location.

Maybe the publisher's trust score will determine their life and death, but more likely it will be that there will be only a few winners who will take a bigger share of the shrinking traffic.

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