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What is the purpose behind Prime membership fee up nearly 20% of the Amazon

via:雷锋网     time:2018/1/21 2:05:37     readed:556

In addition, Prime also provides more and more special preferences for members, such as Prime music, Prime reading, exclusive products, etc. In a word, continuous service content and logistics costs are the main reasons for their price increases.

However, compared with the monthly membership price of 20%, the annual cost remains unchanged at $99. Why monthly membership fee member price 20%, there is no price, want to know the reason, why have Amazon launched a monthly business review.

After Amazon launched a Prime member, it found thatPrime members use Amazon to buy more frequently than non members, and spend more than one time.. A data from the foreign media Geekwire shows, "a Prime member costs $1200 a year at Amazon. Not members spend only $500 a year on Amazon. To this end, Amazon launched a monthly membership in two years ago, and offers a free trial for 30 days for all users, intended to attract those who do not want to buy disposable year costs or do not want to continue to use the service consumers.

Amazon intends to keep monthly membership positive to annual membership, after all, if consumers in accordance with the new price to buy Prime monthly membership service, to spend $57.

For consumers, if there is no strong demand for electricity shopping, or only participate in Amazon Festival Promotion, when it really needs Prime membership service, it will not be too late to buy it.

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