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Google Assistant restructuring consumer market strategy to catch up with Amazon Alexa

via:博客园     time:2018/1/12 9:31:33     readed:1010


Tencent technology news, according to foreign media reports, Google plans to expand this year's Consumer Electronics Exhibition (CES), but a heavy rain has disrupted its plan, and the storm is being grabbed by rival Amazon.


At the same time, at the Amazon show, the company's digital assistant Alexa is going to the next city, announcing that it will be in the dashboard of TOYOTA's 2018 parts of the car. This is also the platform Google has been striving for.

Google is far bigger in Las Vegas, and it has bought a lot of outdoor advertising to promote its artificial intelligence voice platform. Google also announced that Assistant will support all cars that use Android Auto software.

But these propaganda did not threaten Amazon , the market leader , which was launched in 2014 on a home sound , two years earlier than Google .

But when the CES closed, Google's attack won't end. According to two insiders, Alphabet's company plans to launch an improved online retail website in February this year, selling products of its own and its Nest companies, and Assistant will be the core of these products. In addition, Google is said to be exploring another strategy, trying to sell products and services through Assistant. As the competition escalated, the Amason online market recently removed Google equipment and blocked Google's YouTube in his home equipment.

Before the opening of CES, Google revealed that Assistant has now landed on 400 million devices, most of which are Android smartphones. But internally, people familiar with the matter said Google was very worried about the loss of market share to Amason. Especially in the smart speakers market, according to EMarketer estimates, Amazon's Echo accounted for 68% of the market share this year, far higher than Google Home's 25%.

A Google spokesman declined to comment on future plans and market share. Google Vice President Scott

Another worry for Google: when device makers consider making money from voice interactions, they turn to Amazon and LG, for example, on CES. The South Korean company has launched a range of new products and devices with built-in voice features. Its new TV products are Google Assistant. But the refrigerator uses Amazon's Alexa. This is largely to make it easier for users to buy groceries and other items on Amazon via Alexa, said Park Il-Pyung, chief planning officer for groceries and other items on Amazon:

Other executives said on CES that they think consumers may jump from one digital assistant to another. Sonos is a popular home sound box manufacturer that plans to integrate Google Assistant this year. The manufacturer has already integrated Alexa.

In 2016, Google relaunched its hardware business, introducing smartphones and home speakers to compete with Amazon's Echo family, a move largely to ensure that its assistants

Then in the apple, suffered last year after a delay, the maker of the iPhone is expected to launch a smart speaker in this year, and will put more resources into the development of voice assistant Siri. Unlike the Google and Amazon, apple in CES almost no sense of presence, and are eager to extend the Siri to his own the vice president of.Sonos software Anthony business equipment

According to lovers, Google's new strategy for Assistant is a key advantage of touching Apple: creating a series of excellent consumer products. Although Amazon is also pushing the Echo device, but the insider said, the company's main goal of Alexa is to promote more sales, and bring traffic to Prime members and e-commerce providers.

Amazon's opening of Alexa to Echo competing devices clearly reflects this strategy.

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