Mark & middot; Zuckerberg
In the early morning of January 5, Beijing's Facebook chief Mark Zuckerberg said in a post posted on his Facebook home this Thursday that his task in 2018 was to address a Facebook presence. The range of issues includes foreign intervention in its platform, persistent harassment issues and potential threats to the mental health of its users.
In this post, Zuckerberg said: "My personal task in 2018 was to solve these important issues. We can not avoid any mistakes, but lately we've modified the issues in the user's terms to try to avoid the abuse of our tools. By successfully solving these problems, 2018 will be the perfect end. & rdquo;
Facebook was censored in 2017 due to a series of issues, including allowing the U.S. to buy advertising to affect the 2016 US presidential election. Its advertising system also allows advertisers to identify those who have a racist bias.
Aaron Shapiro, CEO of advertising agency Huge, said: "Facebook is going to be a mature company and faces four major challenges. Respectively, Facebook needs to find its own role in society as a whole, to address its potential psychological problems to users, to ease the user's concerns about their privacy, and to maintain the momentum of continued profit growth. Although Facebook did a good job of acquiring other companies, such as Instagram, it has not really solved the other issues mentioned above. & rdquo;
Ronn Torossian, CEO and founder of PR firm 5WPR, said Facebook's most pressing need to solve was its "fake news" issue. 5WPR specializes in crisis management for technology companies. Ron said: "We live in such an era, the U.S. president is saying fake news every day. If we come up with a report that Facebook is a major provider of fake news, it must address the issue. & rdquo;
Since 2009, Zuckerberg publishes its annual personal challenges each year. He said in a posting that one of the interesting issues facing the tech industry today is "centralization and deconcentration". He writes that technology is expected to empower people to take more control of their lives, but a small number of technology companies have become major players in the market and governments are using technology to monitor their nationals. More and more people believe science and technology will become a centralized power. Of course, there is also a tendency toward centralization, such as cryptography and cryptocurrency, which counter-trend technologies take power from the centralized system and return it to the people. However, there may be unmanageable risks to handing over power to the people. I am interested in delving into these technologies and understanding their positives and negatives, and applying them to our services.
Debra Aho Williamson, chief analyst at eMarketer, a prominent market research firm, says Facebook is being used by billions of users every day, making it not only an ideal communication tool, It's also a simple way to spread false information. People see large technology companies as a force that can control their lives and Facebook needs to learn how to balance its influence and public expectations. He said: "Aware of their influence and understanding of how such influence will have a positive and potentially negative effect, and based on these ideas to do things. This may be Facebook's biggest challenge. & rdquo; (Andy)
The following is the full text of Zuckerberg's post:
Every year, I develop a personal challenge to learn new things. Over the past few years, my challenge has been to travel 365 kilometers in every state in the United States, set up an artificial intelligence platform for my home, read 25 books, and learn Mandarin.
I started my annual personal challenge in 2009, when Facebook was not profitable yet for the first year after the crisis. Our company needs to ensure that it has a viable business model. It was a very important year, so much so that I tied a tie every day as a reminder.
Today, I feel very similar to 3009. This world feels very anxious and divisive, and Facebook has a lot more to do, whether it is protecting our community from abuse or making sure that users are spending their time on Facebook worthwhile.
My 2018 personal challenge is to work on a few key issues. We will not be able to stop all errors and abuse, but we continue to improve our user terms and prevent them from being used as wrong tools. If we do that, then 2018 can be done with better results.
This does not look like an individual challenge, but I think I can learn more by paying close attention to these issues rather than doing something totally different. These issues cover many aspects, including history, civilization, political philosophy, media, government, and technology. I look forward to calling a group of experts to discuss and solve the problem together.
For example, one of the most interesting issues in science and technology today is "centralization and deconcentration". The reason many of us use new technologies is because we believe that technology can empower people as a de-centralizing power.
Back in the 1990s and the first decade of this century, most people believe that technology will become a force for de-centralization. But now, many people do not believe it too much. With the rise of a handful of large technology companies and the government's use of numerous scientific and technological means to monitor citizens, many now believe technology is centralizing power rather than centralized.
However, there are technologies that now seize power from the centralized system and return it to the people, such as cryptography and cryptocurrencies. However, once these technologies are handed over to the people, they are easily out of control. I am very interested in delving into these technologies and understanding their positive and negative aspects and applying them well to our services.
2018 will be an important year for self-improvement and I look forward to learning more while solving the problems we face.