(original title: Intel reduces the Intel Inside marketing budget, and PC vendors have higher costs for advertising)
Zhi Wei Zhang
The cut is mainly about the Intel Inside logo animation at the end of HP, Lenovo, and other PC vendors.
According to the way of cooperation before, PC manufacturers can add Intel Inside animation and soundtrack to Intel products when they sell their product advertisements in channels such as TV, video website and elevator screen, so they can get a subsidy from it.
This is a win-win cooperation. Through a large number of advertisements every year, Intel, as the upstream manufacturer of a PC industry chain, has been fully exposed in front of ordinary consumers. Buy PC to see CPU is made into a "common sense" by Intel's advertising cooperation.
And Lenovo, HP and other PC manufacturers can not only save part of the marketing costs, but also allow their computer products to endorse the Intel brand.
If you go back, the Intel Inside phrase and the "light and other lights" have been formed in 1990s. As part of the brand marketing, the first officially launched Intel Inside? Advertising film appeared in 1991.
Before that, Intel has been using the "Intel: The Computer Inside" this sentence is long winded advertisement. There have been netizens in foreign countries that collect Intel ads from 1971 to 2013 as a video clip, and at one breath they will finally compare the demons.
For Intel, PC and other consumer oriented businesses are still one of the main revenue sources of the semiconductor company. But reducing joint marketing also shows that Intel has more money to spend. Before investing in Internet of things, customizing processors for cloud computing companies, or spending $about 10000000000 to buy cars, Mobile Eye, an AI technology company, Intel is promoting new businesses.
Intel's brand influence through Intel Inside for more than 20 years is still there. When consumers buy PC, the first one is usually Intel. But the whole PC market has stopped growing for many years, and PC vendors can count on less advertising subsidies, which will not be a positive decision for the whole market.