Mark Mahaney, chief Internet analyst at Royal Bank of Canada capital market (Mark Mahaney), said: "the frequency of Facebook use is obviously decreasing among people aged 13 to 18 years old. I think most people can feel this by intuition."
73% of 13- to 18-year-olds have Instagram accounts, but only 57% have Facebook accounts.
In the six months prior to the release of the report, the use of youth on both social media platforms is declining, but Facebook is far more affected than Instagram. In June of this year, RBC Capital Markets found that 81% of young people aged 13 to 18 have Instagram accounts and 75% have Facebook accounts.
Therefore, Mahani believes that Instagram helps Facebook to hedge the loss of young people and "millennials."
However, Mahani said that as the population of 13 to 18 years old gradually grows, they may return to the Facebook platform. "It's like a utility. People love utilities - and although they have no emotional connection, they have to use it to get in touch with family and friends," Mahani said. "But young people obviously prefer Snapchat, and more Love Instagram. "
It should be emphasized that Facebook penetration in the United States still far surpassing Internet users Instagram, Twitter and Snapchat. According to the survey, 91% of US Internet users have Facebook accounts, Instagram only 47%, Twitter 42%, Snapchat 31%.