December 11, according to foreign media reports, China is the world's most unique smart phone market, a cell phone manufacturers can not go out of bounds can also become a global leader in sales, and the rise of the minor challengers will suddenly change Get popular. However, the rise of newcomers is now becoming more and more difficult as the latest figures from Kantar Worldpanel, the world's leading consumer buying and consumer insight market research institute, show that China's top five handset makers are becoming more established and dominate the entire Chinese market.
Smartphone OS around the world the latest market share
Kantar Worldpanel reports that by the end of October, China's top five handset makers such as Huawei, Xiaomi, Apple, Vivo and Oppo accounted for 91% of the market. And this figure was 79% last year, which means that they are still ahead of ZTE, and the advantages of companies such as Meizu and Lenovo are still widening. These companies are trying to find a foothold in the domestic market. Dominic Sunnebo, an analyst at Kantar Worldpanel, said that global smartphone company Samsung currently has a 2.2% market share in China's handset market and is declining.
It is worth noting that each company's strategy for success in China varies. Oppo and Vivo set Chinese villages as a priority, creating a vast physical store network that sells their devices to consumers who may not yet have access to the Internet. Millet has always dominated online sales, but due to the rapid growth of physical retail sales, the proportion of Xiaomi's mobile phone sales in China has dropped. The revival of millet in the past year can be attributed to a new strategy of integrating more physical stores with the successful online strategy.
Huawei aims at Chinese cities as one of the leading brands and is reaping rewards. Eventually, Apple has maintained its position as a premium luxury brand and its iPhone X launch may boost its sales in the coming quarters, the product that many young Chinese consumers are looking for and dreaming of.
For Apple, the Chinese city is still its strategic focus. In the last three months, Apple's shares have risen 0.5%, or 17.4%.