According to new data tracked by Kantar Worldpanel, Apple's smart phone ecosystem has seen its market share decline in eight regions between August and October 2017.
Earlier this fall, there were reports that people were waiting for iPhone X instead of iPhone 8 or iPhone 8 Plus, and Kantar's data showed that iOS's market share in the United States was down 7.6 percentage points from a year ago.
This figure is higher in the UK market with iOS falling 8.5% in 2016, followed by Japan (down 6.9%), Germany (down 1.6%), France (down 0.6%), Italy (down 0.5%) As well as Australia (down 0.2%). At the same time, Android increased by 8.2%.
In the same quarter last October, 30.1% of iOS users in Europe and the United States owned iPhones for more than two years, and iPhone X's excitement further affected the data, according to Kantar At 35.3%, "heralding a huge demand for iPhone X."
Although Apple has declined in most of the country's market share, but in the meantime, iOS share in the Chinese market growth of 0.5%, which indicates that the company is trying to expand its China foothold in the market, and they are making return. Apple CEO Tim Cook delivered a keynote speech at the weekend of the fourth World Conference on Internet to express the mood. He said at the meeting, many developers are Chinese in apple iOS platform to earn more money than any other country developers.
Now iPhone X has been listed for a month, the sales data has been positive, Apple has been in the past few weeks to improve iPhone X's estimated delivery time. A study released earlier by IHS Markit said that iPhone X's early adoption rate (the first three weeks in the market) outperformed the iPhone 8 and iPhone 7 Plus. According to TrendForce data, strong demand for iPhone X will help Apple surpass Samsung in the fourth quarter of 2017 and become the world's largest maker of smartphones.