1. amazing user loyalty! 87.8% of iPhone users still choose Apple
2. 43.4% of iPhone plans to switch users ready to buy iPhone X
3. 7P replacement users most want to buy iPhone X, 6P replacement users consider more to buy iPhone 8 / 8P
4. The higher the income, the higher the requirement. More than half of iPhone users who earn more than 10,000 yuan a month think that iPhone X is normal
5. Master's degree or above iPhone users most care about the price
First, fruit powder replacement machine intentions
Aurora big data precision research shows that iPhone X iPhone users for the most popular models. 43.4% iPhone Plan Replacing Users Only 15.8% chose to buy iPhone 8Plus while 12.2% chose Android.
Aurora big data precision research shows that 7P replacement users to buy the iPhone X the strongest. 41.5% of iPhone 7 Plus plans to switch users are ready to buy iPhone X, iPhone 6s Plus replacement users will be equally strong, 40.5% said they will buy iPhone X.
Aurora big data precision research shows that 6P replacement users to buy iPhone 8 / 8P the most willing. 18.5% of iPhone 6 Plus subscribers are about to buy iPhone 8 / 8P, while 17.4% of iPhone 6 users are buying iPhone 8 / 8P.
"Too expensive" is the most important reason why fruit powder is chosen to leave. Of the iPhone users who choose to buy Android phones, 45.8% said that the iPhone is too expensive. An important reason is that 29.2% of users said they are "tired of using it."
Aurora Big Data accurate research shows that 50% of mid-level and senior management plan to buy iPhone X, 47.1% of business owners have this plan, and 40.9% of white-collar workers plan to buy iPhone 8 / 8P.
Aurora big data accurate survey shows that half of the 26-35-year-old iPhone replacement users are ready to buy iPhone X, 44.2% of 36-45-year-old user intends to buy iPhone X. 43.4% of iPhone users under the age of 16 are ready to buy iPhone 8 / 8P.
Second, fruit powder on the iPhone new machine evaluation
iPhone users on the iPhone X as a whole to hold a positive attitude. Although 33.7% of iPhone users said the iPhone X general, but still 44.7% of iPhone users think this model is worth buying.
Aurora big data precision research shows that "mediocre" or synonymous with the iPhone 8 / 8P, 42.2% of iPhone users that the iPhone 8 / 8P in general, think it worth buying only 26.6% of users.
Aurora big data accurate research shows that high-income iPhone users on the iPhone X evaluation in general. 34.7% of monthly income of 8000-9999 iPhone users think iPhone X is worth buying. However, more than half of iPhone users who earn 10,000RMB and above think iPhone X is normal.
Aurora big data accurate survey shows that 16.9% of monthly income of 5000-7999 yuan for iPhone users that iPhone8 / 8P is worth buying, only 6.2% of monthly income of 15,000 yuan in iPhone users hold the same view.
Third, the fruit powder for the agency attention
Aurora big data accurate research shows that 54.2% of Android users switch to Android that care about the price of mobile phones, still choose iPhone users are more concerned about the choice of models when the brand and shape design.
Aurora big data accurate research shows that female iPhone replacement users are more concerned about the male models more beautiful appearance and look good self-portrait, male iPhone replacement users are more concerned about the richness of the app.
Aurora big data accurate research shows that master and above qualifications iPhone users most care about the price, 57.7% of master's degree or above users care about the price of mobile phones reasonable. 71.6% of iPhone undergraduate students said the most concerned about mobile phone operation fluency.
a. Aurora big data, from Auroracloud servicePlatform Industry Data Acquisition and Aurora iAPP Platform For Long-Term Monitoring Of Various Mobile Applications With Data Mining And Statistical Analysis Of Large Sample Algorithms
b. Survey data, through the aurora precision research platform network research, a total of 928 samples interview, the implementation of the cycle of November 2017