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Cut single, slow sales, layoffs, Pro 7 Meizu this winter is particularly cold

via:博客园     time:2017/11/27 14:08:00     readed:620

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Text / Left Bank | Edit: Qin Yan | Source: Understand Note (ID: dongdong_note)

"Product rotten, resulting in poor sales, resulting product manager does not step down, so sales to back pot." "This is online part of the" kerosene "Meituz sales department executives quit Tucao.

Not long ago, it was reported that due to poor sales of the flagship mobile phone PRO 7 / Plus this year, Chu Chun Min, vice president of sales of Meizu Division, has left. In addition to Chu Chun Min, the majority of its sales team will also leave the staff.

In fact, Chu Chun Min is not the first to Pro7 series failed back pot people. As early as September of this year, the same responsible for sales of Meizu Division Vice President Pan Yiku left sadly. It is worth mentioning that Pan Yi-wide and Meizu CMO Yang Kai are veteran of Huawei, but also joined Huawei in the same period.

May really like Charm blue president Li Nan said, Meizu realized last year's strategic mistakes. So, compared to last year's high profile, this year's Meizu indeed a lot of low profile, but this low profile, it seems a bit overdone.

From the beginning of the year to the present, as a well-known Internet mobile phone brand in China, the Meizu brand has only introduced the Pro 7 series. And this is a high-profile fist products, the market performance is mediocre, boarded this year's smart phone products "diving king" throne.

Long queues of the eldest uncle also failed to save the Pro7

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Recently, there is a Meizu line store photos caused hot friends. Meizu line in the photo shop in front of a line lined up a long team, all this seems to show the Meizu mobile phone sold well. However, careful observation of netizens, but found that the vast majority of queuing in the picture is some older people, this user Tucao said Meizu now find the navy can not do professional point?

As this year Meizu high hopes flagship product, Pro 7 series from the moment of its birth was criticized.

Probably because of the pressure of profits, or perhaps profit last year to expand its confidence, the Pro 7 series this year relative to the Pro 6 Plus series launched late last year, the overall hardware configuration dropped significantly, but set a very High price.

At the beginning of the listing, Meizu Pro 7 series starting price as high as 2880 yuan, the top with the Pro 7Plus is reached 4080 yuan. In such a "no Qualcomm, not the flagship" of the environment, the vast majority of smart phone manufacturers in the high-end flagship areas have given up using MediaTek chips. Therefore, Meizu became the only one will be equipped with MediaTek chip models, sold more than 4,000 yuan high-priced vendors.

After the market, the wrong market positioning Pro 7 series of the market performance is very bad. From the end of July listing so far, 4 months Meizu Pro 7 in Jingdong Mall's cumulative evaluation of only 14,000, the data and your friends are often far different from the results of one hundred thousand plus. At the same time, due to the poor performance of the market, the model also appeared in the terminal price has plummeted.

From the public information situation, in addition to Meizu official website price cuts nearly 500 yuan, the third-party sales channels have dropped to the freezing price. At present, the new Meizu Pro 7 a treasure price has dropped to 1500 + (down nearly half). Just 4 months time, the third-party terminal retail price of more than 1300 yuan evaporation, this treatment also let Pro 7 undisputed this year's "diving King".

About sales, perhaps ashamed, Meizu never announced Pro 7 series sales. The most recent announcement was only during the double-11 period, Meizu high profile announced Pro 7 total sales increased 392% sequential. The data on the surface is very gratifying, but what is the base, Meizu did not announce.

Pro 7 sales, a senior industry insiders understand understand notes: "Meizu initially to the supply chain under the 3 million Pro 7 back painting orders, the first shipment of one million units have been fully delivered, but due to Pro 7 sales led to the Meizu canceled the follow-up orders. At present, Meizu Pro 7 series has at least 300,000 to 500,000 units of backlog of inventory, this part of the inventory also brings Meizu considerable pressure. However, nowadays full screen popular nowadays, Pro 7's dual-screen design has been completely out of the market trend, want to digest this part of the stock becomes a very difficult task. & rdquo;

This shows that Meizu Pro 7's total sales may not even reach a million.

A month ago, Meizu CMO Yang Zeng said in Weibo, Meizu brand will not be introduced during the year new products. In response, the outside world generally believes that because of the failure of Pro 7 led to excessive losses, so the choice of the existing funds into more stable sales sub-brand charm blue. After all, charm Blue Note6's performance this year is remarkable, despite the low profits, but can take the amount.

Stubborn Huang Zhang and silent Bai Yongxiang

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May this year, Meizu released a new organizational structure, the company split into Meizu, Charm blue, flyme three business units. In addition, the company founder Huang Zhang again out of the mountains, in person, headquartered Meizu Division, leading Meizu and Meizu high-end brand-related business.

In fact, this is not the first time Huang Huang revealed his resurgence of news. As early as January of this year, at the Spring Festival of 2017 held by Meizu, Huang Zhang once said that he would once again be out of the mountains to build a dream machine belonging to the Meizu.

Mention the yellow chapter, in addition to Meizu founder, "do not like to roll" and "can not be used" These two words is probably the most deep impression of the netizens.

Unlike the paranoid and arrogant Huangzhang, Bai Yongxiang, who speaks a Mandarin in Yunnan, is even more understated as his old partner. However, excessive low-key did not bring any benefits for Bai Yongxiang. The Meizu spin-off, although Bai Yongxiang and Li Nan, Yang Yan have the same promotion, but the difference is that Li Nan and Yang Yen were obtained leadership of a division, and Bai Yongxiang only accept the report of each functional center and and Huang Zhang Co-ordinate the overall situation.

In this regard, the above-mentioned industry professionals understand the notes that: "Bai Yongxiang current position may be just a" listed commander "only, and no actual right. Laobai and Huang Zhang are good at doing products, but the dominant power within the Meizu still firmly grasp the hands of the Yellow Chapter, at the same time, Lao Bai is also difficult to change stubborn Huang Zhang. & rdquo;

In fact, Bai Yongxiang embarrassed about the situation, from Yang Kui sudden airborne can see one or two.

As Huang Zhang and Bai Yongxiang pay more attention to the product, so Huang Zhang got better marketing Yang. As a hand to create a Huawei Mate 7 successful cell phone circle veteran, Yang Ye is very powerful in marketing. In this regard, the industry understands the notes to emphasize: "Pro 7 this product despite the current sales are not good, but can have the current sales of hundreds of thousands of units, a large part of which have owed to Yang Kui. For a product is good or bad, the market prospects, the best understanding of the situation is undoubtedly around the mobile phone market traders and distributors who. It is said that when they first saw Pro 7, they knew that the market performance of this product could not be too good, but due to the outstanding market performance of Yang Zhi before Huawei was beneficial to them, therefore, due to face also had to take Some goods, after all, the sale is not a virtue in. & rdquo;

Dream machine is not IPO is expired

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As a 14-year-old mobile phone maker that once led the market trend, the Meizu now has a serious disconnect from the mainstream market. In this year's concept of full screen swept the phone market situation, Meizu has not yet introduced a full screen model, which may be regrettable.

Recently, Meizu full screen new machine spy photos on the Internet exposure, but after referring to Yang Kuo's position, this model should not be launched in 2017.

Horizontal comparison, Meizu hang "war-free card" at the same time, friends are in the end of the last wave of sprint secretly saved. Recently, 360, a plus, glory, Jinli and other manufacturers have burst out posters posted new machines, and are full screen products. The mobile phone market has always been to be retreat, retreat Meizu and friends of the gap may be further widened.

Meizu next year is the 15th anniversary of the establishment of the mouth of the machine is also Huangzhang dream machine and the user to meet the day. According to Bai Yongxiang Pro 7 conference said, the current Qualcomm's problem is solved, Samsung's problem is solved. When the hardware limit is no longer, paranoid Huang Zhang can bring what kind of dream machine? "Kerosene" are still looking forward to.

However, compared with enhancing the user's confidence, Meizu more important task is listed on the motherboard. One of the most daunting tasks here is that companies will have to make three consecutive years of profit. According to official sources, Meizu has managed to make a profit by relying on last year's machine-sea tactics and several layoffs. However, due to the failure of the flagship machine, Meizu this year to achieve profitability is clearly very difficult.

In 2018, Huang Zhang dream machine will arrive as scheduled? Can he successfully rescue Meizu deep in the quagmire of loss? In a market full of uncertainty, Huang now has more burden on his shoulders than ever before.

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