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QQ-AR open platform officially released, only three steps to achieve AR creativity

via:博客园     time:2017/11/9 15:01:35     readed:1224

November 9 news, Tencent global partner conference "a think & middot; QQ sub forum" held in Chengdu. The sub-forum, Tencent QQ announced AR open platform officially free. QQ-AR open platform with zero technology threshold, no additional download applications, stable and mature three major technological advantages, any company, developer, and even ordinary users, or even just a picture, a video, through the creation of tasks, account certification, release A simple three-step mission, AR AR platform can be achieved through the open platform.

Xian-Cheng Xian, general manager of Tencent's social networking group that is through products, said that after a long product grinding and technology accumulation, QQ-AR continues to explore AR solutions, there have been some results, and now we QQ-AR technology free Partners are open and look forward to working with more partners and developers.


(Tencent's social networking group that is, general manager of Product Department Xian Ye Cheng)

Three steps to achieve AR creativity, QQ-AR three major advantages of the open platform to enable the development of the industry

QQ announced the free open QQ-AR open platform ar.qq.com, any enterprise, developer, and even ordinary users can log in through the QQ number, after becoming an AR creative account creator authentication, and then create the task, account certification , The task of publishing a simple three steps to achieve AR creative release.

Based on the technical support provided by Tencent UTP Labs, QQ-AR already has rich AR capabilities such as image recognition, gesture recognition, face recognition, object recognition, character recognition, 3D animation display and transparent webview. The launch of the QQ-AR open platform, mainly for "Photo Recognition" on the platform open to all users of self-service, other more rich AR capabilities currently mainly to developers or brands open.


(QQ-AR open platform home page)

QQ-AR open platform with zero technology threshold, no additional download applications, three mature and stable technology advantages, no technical foundation, or even as long as a picture, a video, AR ideas can be easily achieved.


(Tencent's social networking group that is, general manager of Product Department Xian Ye Cheng)

Explore the open environment of AR, QQ-AR is to promote the development of new industries

The QQ-AR open platform will be open to every brand-name enterprise and individual developer, opening up the AR capability from the technical level and the developer-wide level. They hope to explore more vivid AR experience playing games with brands and individuals, and bring to the brand enterprises More business value. In fact, QQ as the largest social platform for young people, backed by 662 million monthly active users of smart terminals and QQ-AR technical support, with QQ social relations chain, good ideas can easily lead to viral transmission, QQ has more The success of AR technology to play the game and explore with the cooperation of the brand, and achieved some good results.

During the Rio Games last year, QQ launched the "AR Torch Relay" which introduced AR into the social field for the first time and set a record in the industry. Among them, AR Torch Recognition Chart had 1,211,425 scans in 24 hours, setting "Real Picture Enhancement (AR) Scanning in 24 Hours" & "The Guinness Book of World Records." During the Spring Festival in 2017 QQ-AR once again launched a big move, launched "LBS + AR heaven red envelopes" game, only 5 days to participate in the number of users as high as 257 million, QQ-AR once again created phenomenal AR activities.

In terms of film cooperation, previous cooperation with Universal Pictures in "Speed ​​and Passion 8" has embedded QQ elements into the film, and audiences can experience AR videos and H5 games through AR scanning images or posters. This way of breaking the film between the audience and "sub-element wall", and through the viral chain of social relations chain spread the effect, but also let the film side aware of QQ-AR in the movie's unique value. Anne Wong, senior vice president of Universal Pictures at the Chinese market, said the cooperation also indicated that the cooperation with QQ-AR extends the interesting mode of film promotion.


(Universal Pictures, China, Wong, senior vice president of the Chinese market)

In addition to its cooperation with Universal Pictures, QQ-AR still has many influential cases in the movie announcements. For example, during the release of "Spider-Man: Heroes Return," QQ-AR and Heroes' , There have been more than 11 million passengers through the QQ-AR experience.

In addition to the cooperation of the film promotion, QQ-AR also has many successful cases in other fields of the cultural industry. In May 2017, QQ-AR and ELLE jointly launched the Wu Yifan AR cover blockbuster with a QQ-AR scan. Wu Yifan, who is also a fan of Fan Art, will appear to read poetry for you. Sweep the ELLEMEN Magazine's November issue Page, but also to watch Huang Xuan dance blockbuster, this cool interactive way fans blitz.

In addition to cooperation with the cultural industry, QQ-AR has also worked with multiple brands to cooperate with the poetic style of cooperation to launch a full sense of science and technology AR play with QQ-AR scanning models of cooperation products packaging, and QQfamily interaction; QQ-AR also teamed up with the Alps, with the QQ-AR swept the Alps new packaging will be able to "catch" will be able to jump will be able to speak of Delire Hotaru. Through cross-border cooperation and innovative AR play, QQ-AR creates a more trendy image for the co-branded brand.

Through these cooperation, QQ-AR technology continues to improve, the user habits for AR are gradually established, AR's value has been recognized by the industry and users, QQ-AR opening up of the time has gradually matured. With the formal launch of the QQ-AR open platform, it is believed that continuous opening up of AR technical capabilities will attract more enterprises, development teams and even ordinary users to the ranks of AR creation, which will spawn more excellent AR creative cases. In the future, QQ-AR Open Platform will cooperate with more partners in depth to continuously explore new ways of playing AR, support young and creative developers, build an open ecosystem of AR, promote innovation and upgrading of AR industry, and drive consumption in various fields New changes in experience and business model.

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