Genuine user awareness in China significantly enhances piracyMicrosoftGradually become "past tense"
During the Microsoft Tech Summit 2017 event in Beijing, the Office management team such as Cheng Hong-yi accepted media interviews. cnBeta asked:
"With Office from sales authorization to salescloud serviceCan we say that the anti-piracy efforts of Microsoft China have achieved a decisive victory? "
In response, Cheng Hong responded that the issue of anti-piracy, which once plagued Microsoft China, has been "relegated to second-tier" in China's strategy in recent years. The activities of the Microsoft China Center for Intellectual Property are not as frequent as they were just a few years ago.
"In recent years, with the efforts of the Chinese government, there have been notable and drastic changes in the protection of intellectual property rights in China, so even if we did not change to cloud services, users' attitudes toward genuineness have also changed dramatically. Software asset management, The awareness began to form. "
Of course, Office 365 instead of time-to-buy license, it does reduce the threshold of using genuine services. Zheng Hong also mentioned that individual and business users can only buy certain services such as OneDrive and Teams on demand, and the price is much cheaper than ordering and ordering Office 365, with the cheapest service fee of only 15 yuan per month.
Cheng Hong also mentioned in particular, for some still difficult for the genuineness of enterprises, I believe they have the right to self-procured whenever. She also believes that Microsoft can use product strength to speak, so that companies choose Microsoft Office.
Joint Century Internet Office deep plowing education market
In addition to business users to enhance the genuine awareness, how to lay a good fight in the education industry fight against piracy also deserve attention. In this regard, Cheng Hong also said he hopes to cultivate in the education market and do a better job.
"Office 365 for Education Edition has a lot of price concessions, buy gifts and other policies, cheaper than the Enterprise Edition is very much from the Microsoft point of view, we will try to allow more educational institutions, free or at very low prices Our best, newest Office 365, Windows product. "
Cheng Hong also pointed out that Microsoft and Century Internet launched a lot of special features for educational users, such as OneNote for Classroom, classroom notes and job notification distribution, a great program. Office 365 has been fully applied to many international and local schools in Hangu Jiuzhong, Shantou University, and Peking University Affiliated Middle School, which effectively enhance the communication between teachers and students and the interaction between home and school.
Office "three-piece" sold separately? No such plan
Currently, Microsoft Office in the PC market coverage of 97.31%, but even after 20 years of hard work, consumers still only know the "third kind" - Word, Excel, PowerPoint.
Although Office 365 value-added services like Sway, Flow, Tasks and others are good at everything, they are either completely free or have to buy the most basic Office 365 packages for sale, which in turn makes users who want to experience only a single application Hinder
According to cnBeta editing offline visit, a considerable number of users only Word, Excel, PowerPoint three components there is a demand. They also want the Office 365 online installer not to bundle Outlook, Publisher, Access, and Enterprise Skype with OneDrive.
In our interviews, users generally hoped it would be cheaper to offer a product package that included only Word, Excel, PowerPoint, in addition to their existing Office 365 packages, or they might sell the individual components apart, Similar to Adobe CC's approach.
Cheng Hong also heard cnBeta our feedback, but there is no plan to launch only Word, Excel, PowerPoint package, or sold separately components. At the same time, she also hopes to be able to promote through the media, so that consumers are more aware of Office 365 perfect supporting services and a full range of experience.