Like the annual developer conference like Google I / O, Apple WWDC, and Microsoft Build, Adobe will hold an event every year called Digital Max, called Adobe Max. In this event, Adobe will often publish some of the new products and new technologies related to creativity, but also disclose the company's future development strategy.
Naturally, this year is no exception.
Several updates to Adobe Creative Cloud
At the local press conference on October 18th, Adobe announced several major product updates for Creative Cloud (Adobe).
Adobe XD is a new addition to Adobe CC; it helps users with physical exam designers and interface designers to create prototypes and frameworks for mobile and Web applications. As early as 2016, Adobe launched the beta version of the tool, named Adobe Experience Design tool; now it has been added to the Adobe CC family, and has a new name.
New Lightroom CC
Lightroom has always been Adobe's photo management and editing tools, but it is generally managed by the device in the local image. According to Lei Feng network to understand, at this Max conference, Adobe announced the launch of the new version of Lightroom CC, its focus on the product to manage the user stored in the clouds of the picture, also has most of the old version of Lightroom editorial work. Adobe said that Lightroom's change is to follow the trend of users using smart phones to take pictures.
Adobe has introduced a monthly subscription price of $ 9.99 for the new version of Lightroom CC with 1TB photo storage space. While the old version is renamed Lightroom Classic CC, both old and new coexistence, the user can use.
Adobe Dimension CC
In the formal renamed Dimension CC before, this tool is Project Felix. Its function is to help users to transplant 2D images into 3D models, which also used some of the machine learning related intelligent function; for example, it can automatically to the scene lighting, according to the direction of placing items.
In addition to the above new products, Adobe's animated character character Character Animator CC has also been converted from the Beta version to the official version. However, under the addition of the new product, Adobe CC's subscription price has risen, and the monthly subscription plan's monthly price has increased from $ 49.99 to $ 52.99.
Fully embracing artificial intelligence
A year ago, at the Adobe Max conference in 2016, Adobe announced the launch of the artificial intelligence platform Adobe Sensei, officially opened the embrace of artificial intelligence; and in the subsequent Adobe CC, some machine-based learning function has emerged, for example Picture jitter reduction and so on. At this year's Adobe MAX conference, artificial intelligence, machine learning is more intense.
For example, the new version of Lightroom CC in addition to the cloud can manage photos, but also to enrich the data source of Adobe Sensei, and Adobe Sensei in turn can identify and annotate the user pictures, user-friendly keywords to search.
However, a more direct performance is font recognition. Adobe's font tool The Typekit adds a new feature: With this tool, users can upload images with text to the cloud, and with the Adobe Sensei platform, the fonts in the text will be recognized and matched with Adobe's font library ; Adobe also applies this functionality to its mobile application Capture CC.
In addition to its own Typekit and Capture CC, Adobe said the feature will be open to the developers, they can add this feature in their App. This is the first time Adobe Sensei's capabilities are available to developers, and Adobe says the future will open up more features from the Sensei platform to developers.
At this conference, Adobe CTO Abhay Parasnis said Adobe's strategy in artificial intelligence was not to build a generic AI platform, but rather to create an AI platform that inspires users' creativity, such as pictures, photos, videos, Painting and so on, and these aspects is also the advantage of Adobe itself. He also said that Adobe Sensei is not to make the machine more creative, but to stimulate human creativity and wisdom.
At the commercial level, Adobe said Adobe Sensei has become a bet on Adobe's next generation; because AI and machine learning will be the most subversive factor in the next decade.
Adobe released the new product at the MAX conference, its blessing for artificial intelligence and Adobe Sensei's fledgling, seems to have been recognized by the market. Adobe's share price has risen from $ 153 to $ 165.62, or nearly 10%, and so far, Adobe's share price has reached more than $ 170 mark, reaching 171.73 points The dollar.
But Lei Feng network is more concerned about is that since their own artificial intelligence strategy has achieved initial success, Adobe in order to get more business success, it should consider their own products, especially Adobe CC marketing strategy. Especially in the huge user base in the Chinese market, Adobe seems to have to give more attention and investment; Adobe CC into China is only the first step, but still far from enough.