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WeChat began to do the search really do Tencent's "intranet"

via:博客园     time:2017/9/18 17:01:19     readed:733


WeChat search a search function increased, in addition to display information, but also provide integrated life services.

For example, buy tickets directly. In the WeChat search for a search into the film is the name of the film, such as "Spiderman" and the results of the first query shows that by the cat's eye movie small program to provide the ticket service, followed by the relevant information.

In addition, the WeChat search also access to several other commonly used functions, such as weather forecast (ink weather program), query calendar (overnight calendar small program), car information query (car home small program), the user as long as Enter the date and time of the day, place the weather and the weather and the weather, and then you can get the appropriate information.

WeChat function is updated every time very cautious, but since last year, one after another to continue to increase the search function. In May this year, also officially named "search and search" rdquo ;. Then gradually open the information portal, on-line WeChat index and the recent hot word list, which are search engines need important factors. This means that WeChat began to do the search seriously.


In May this year, WeChat laboratory on-line search and a look, the former is the search entrance, the latter is the information portal, and these two functions are considered to punish Baidu, kick today's headlines. Then these two functions as a plug-in, the user can choose whether to include WeChat discovery page.

The page is found to be a huge flow of information. There is a circle of friends in the above function, the user will be in any case to open this page.

WeChat active users has reached 960 million, this page PV (page view) how much? Not long ago, accepting CNBC interview Liu Qiang said Jingdong more than 24% of the new active users from mobile QQ and WeChat and mdash; this is a huge investment in the background of Jingdong figures.

While the Jingdong entrance & mdash; shopping, starting from this year in the WeChat found page forced to appear, can not be removed. Friends circle, sweep, shopping, games and small programs are five functions are fixed in this page, the user can choose whether the need to appear one of the features.

What do these five features mean? Friends of the circle is at least the maximum flow of traction every day, swept away the corresponding WeChat payment, shopping is the entrance of Jingdong, but also against Ali's strategy, the game is Tencent's largest source of income, small program is now micro-power push the tool site , Which is the lack of ecological function before the letter. Found that the entrance to the WeChat, and even Tencent is very important.

In other words, the search found a search on the page, in fact, Tencent would like to do a search again, this time through the WeChat. Tencent last search to do in 2006, but not as successful as its social products, sold in 2013 when the Sogou.


WeChat found the evolution of the page

In search of a search on the line, in April this year, WeChat announced the internal structure of the adjustment, the WeChat search, reading recommendations, micro-data capabilities such as business integration, the establishment of search applications.

And compared to Baidu search related to the Internet, WeChat search is actually doing Tencent's "Intranet" and "rdquo ;.

WeChat their search in a search tips include: information, small programs, friends circle, novels, music, expression of the six.

From the search results, WeChat search a search from the public information content, instead of the past media or portals; small procedures instead of the previous tool-based applications and websites; friends circle is equivalent to social networks; novel all from WeChat reading; Provider is QQ music.

Tencent this year released second quarter earnings, coupled with overseas users, WeChat active account 960 million, an increase of 19.5%, while the same period last year, an increase of 34.3%. WeChat into the force of the stage, during the bottleneck, it also needs to inject new things to stimulate the user.

Tencent through the WeChat to do the search, placed in front of it the biggest problem, and after Tencent search is the same problem - how to cultivate user habits.

For the search engine, the current Baidu or the largest domestic search engine. According to StateCounter Global Stats data show that in August 2017, the domestic PC and mobile search engine market, Baidu share of up to 60.44% and 80.05%, 360 search for the second PC, the mobile side is the UC browser propped up The god horse search.

Once the user's habits formed, it is difficult to change in a short time.

Although the WeChat search can search for content other than Tencent, but the current stage of view, it is the priority service is the internal product. WeChat development so far, the function is very bloated, social, information, shopping, music, video, buy, traffic inquiries, WeChat search of the new entrance to the contents of the series together.

This round of search function of the new update, mainly related to the corresponding small program, its practical or ultimately will determine the WeChat search user habits can not develop.

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