Apple in the early morning of the new conference launched a new smart phone, respectively, iPhone 8, iPhone 8 Plus and the 10th anniversary of the iPhone X. 3 new iPhone has 64GB and 256GB two capacity, iPhone 8 for the 4.7-inch screen, iPhone 8 Plus 5.5 inches, iPhone X is 5.8 inches.
IPhone 8 and iPhone 8 Plus in the design of a iPhone 7 and iPhone 7 Plus is not much different, like the 7 million front camera, support for automatic image stabilization feature set back 12 million pixel wide angle camera, with /1.8 aperture of F more. IPhone 8 Plus telephoto lens with /2.8 f more aperture, dual camera can be achieved with the optical zoom function and portrait mode. At the same time, two new machines are equipped with A11 bionic chip, more powerful, but it can guarantee that the battery life is still durable.
After the release of the iPhone 8 and iPhone 8 Plus, Apple has brought the long-awaited "One more thing", that is, a future mobile phone: iPhone X. As the 10th anniversary of the new machine, iPhone X uses a new design. iPhone X for a comprehensive screen design, the front of the body for the 5.8-inch OLED display, superior color accuracy, to achieve HDR display. At the same time, iPhone X to cancel the Home key design, the introduction of a new Face ID (Chinese name: face ID) recognition technology. Other configuration, the better than the iPhone 8/8 Plus, of course, the price is higher, starting from the price of 8,388 yuan.
Apple's product strategy
By contrast we are easy to know, iPhone 8/8 Plus is the previous generation iPhone 7 series of iterations, and iPhone X is Apple's true sense of the new flagship.
Industry analysts believe that Apple launched iPhone 8 is a conservative product strategy, because the future of the product for the current user acceptance is uncertain, the relevant technology is not fully mature. So, Apple launched iPhone 8/8 Plus is a guarantee of sales program, this upgrade will not be too risky. But from the two days outside the reaction point of view, the vast majority of consumers and even the media will focus on the iPhone X, iPhone 8 series compared to a lot of deserted. We can not help but ask, Apple such product strategy will lead to iPhone 8/8 Plus become cannon fodder?
8 series of new machine iPhone starting price of 5888 yuan, the money is not bad for consumers, it being like chicken ribs. But for poor money consumers, iPhone X priced 8 iPhone upgrade perception is not obvious, then caught in an embarrassing situation to choose.Jackdaw Research chief analyst Jan Dawson (Jan Dawson) said: "people want to buy the best but can not afford to buy, so we choose not to switch, this is Apple's most do not want to see"
iPhone X is popular
From the ZOL website recently released Apple's new purchase intention survey data show that 41.02% of the respondents intend to buy Apple's new products, which have up to 69.17% of users want to buy Apple iPhone X. In addition, the intention to buy iPhone 8 users accounted for 13.02%, while the plan to buy iPhone 8 Plus users accounted for 11.55% of the total. In other words, in this survey to buy iPhone 8/8 Plus users accounted for only 24.57%, much lower than the iPhone X 69.17%. iPhone X's attraction is evident.
Specific choice, the Apple 64GB version of iPhone X is more popular, select the proportion of up to 85.69%. Color, the choice of deep space gray accounted for more than six percent of users. Is expected to have to buy the iPhone X, the relatively low price of 64GB version is likely to face a long period of time out of stock problems.
iPhone 8 sales to be observed
iPhone X will become the market "explosive" no doubt, but one thing we must note, iPhone X pre-order date on October 27, November 3 was officially listed. Many analysts in the industry believe that the iPhone X in the shopping season at this point in time will encounter a shortage of supply problems.
According to network news, the first batch of domestic iPhone X about 200-300 million units, this volume is clearly unable to meet the needs of the market. It is foreseeable, iPhone X will be "a machine hard to find" the situation, most of the users involved in buying the end of this year I am afraid to use the end of this year's favorite iPhone X.
Compared to the iPhone X, iPhone 8 and iPhone 8 Plus in the afternoon of September 15 to start the pre-order, 22 on sale. Taking into account the iPhone X expensive and long waiting time to buy, is hesitant to choose which new machine consumers will not switch to iPhone 8 series camp?
In addition, we log in to the domestic Jingdong Mall to see, iPhone 8/8 Plus reservation was opened on September 13. As of press time, in the Jingdong Mall iPhone 8/8 Plus booking page has been 124,980 people booking. To some extent can reflect the iPhone 8 series models of demand is also considerable.
The answer is about to be announced
Apple's efforts to make the results, a few weeks or even months after the answer. And for consumers, whether you intend to start iPhone new machine? If you want to buy, you choose the iPhone 8/8 Plus or choose the market price higher iPhone X later?